This session will focus on the evolution of the online adult entertainment industry, but the lessons it imparts will serve to guide digital media publishers through today’s changing marketplace. The confluence of events leading to the shift from pre-recorded porn to live interactive adult entertainment as the industry's primary revenue stream will be discussed, as will the role of technology in this equation and the double-edged sword it has become. The cyclical shift in consumer media purchasing habits, which went from overwhelming spending to an underwhelming reluctance to spend, is now finding a balance, which will also be explored — along with how the rise of mobile usage is impacting this process and how coming advancements may serve to further reshape the digital media landscape.