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Android’s Principles for Designing the Future

#sxsw #androidux


The next generation of technology is here: mobile, powerful, versatile, and ubiquitous. User experience has never mattered more.

Android has done extensive research and thinking into what good design means in the 21st century. Based on what we learned, we created design principles to sharpen our focus on people: enchanting them, simplifying their lives, and making them feel like they can do amazing things with technology.

This talk is aimed at designers, product managers, and engineers who want to build products that are simple, pleasurable, and sometimes even addictive. We’ll introduce the design principles that took Android’s user experience to the next level, and discuss how to apply them throughout your project lifecycle.



Helena Roeber Google

Helena led Android’s UX research from 2007 through 2012 where she established a user-centered research program and built a world class team. Previously, she started Google’s first international UX research program, bringing design inspiration and insights from technology users of Mumbai’s slums, Hong Kong’s high-rises, and cities across Europe. Prior to Google, Helena co-created the user experience of a laser-projected keyboards at Silicon Valley start-up Canesta. She holds a B.S. in Computer Science with a minor in Studio Art from Stanford University.

Rachel Garb Staff Interaction Designer Google

Rachel leads interaction design for Android apps at Google. Her passion is shaping technology to make positive differences in peoples' everyday lives. She joined Google in 2005, and has spent time in both its user experience and product management organizations. Earlier in her 20-year career in Silicon Valley, she worked at TiVo, AOL, IBM, and several startups. Rachel earned a Master’s degree in Educational Technology from Harvard University, and a Bachelor’s degree in Technical Writing from Carnegie Mellon University.