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Behavior Change as Value Proposition

#sxsw #behavior

Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. What impact does the ability to passively collect data and present it back in a meaningful way have in people's lives?

We are interacting with this data of our everyday lives in new ways. Smart products with personalized intelligence about our behavior help us track how many times we brush our teeth or walk the dog, with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? What impact does data have on our behavior? How do data vizualizations amplify persuasion and impact behavior? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?


Chris Risdon Lead Experience Designer Adaptive Path

Chris is a lead experience designer at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 14 years has applied a combination of IA, graphic, and interaction design to successful products and services for both large enterprises and start-ups.

Chris holds an MFA in design from the Savannah College of Art & Design and spends any extra time as an educator, teaching Adaptive Path’s UX Intensive workshops and as a professor at the Austin Center for Design.