The Mobile 2nd Screen in Video Games & Beyond
You are on the verge of an entertainment revolution in your own living room. Convergence of mobile and tethered devices will continue to play a fascinating role in the growth of the entertainment industry. This session will seek to discuss the trends and implications of the use of a second screen (smartphone, tablet, etc...) in video games and other entertainment settings. How will your trusted mobile device change how you consume content? Come prepared to learn, but, you know, don't use your second screen while we're talking...there will be a quiz at the end.
Steve Carlin is the Senior Director, Strategic Marketing for Ubisoft, the third largest video game publisher in the world. Based in Ubisoft’s San Francisco office, he oversees the consumer products groups as well as the shopper marketing and insights functions for the North American operations of Ubisoft. In this capacity, he is responsible for developing the short and long term retail marketing visions for Ubisoft’s games and consumer products as well as long term vision for their consumer products group.
Before joining Ubisoft in 2009, he worked at Energizer Battery Company and Procter & Gamble where he held multiple roles in Sales, Channel Marketing and Brand Marketing.
Mr. Carlin is a graduate of Miami University in Oxford, Ohio, where he holds a BA in Geology, and of Goizueta Business School at Emory University in Atlanta, where he holds an MBA (with Honors) in Marketing and International Business.