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Attention Couch Potatoes: Motion Makes It Easier

#sxsw #MotionCtrl


Today's media-savvy consumers routinely access media from many sources and are growing increasingly impatient with the constraints that plague device-oriented entertainment. The Internet has also changed consumer expectation and rendered the selection tools of traditional TV entertainment obsolete. Fortunately, advanced motion sensors are becoming prevalent in many CE products and are more central to the user experience therein. By using motion technology as a core utensil, it is possible to dramatically improve usability and therefore enable improved device navigation and interactivity in Smart TVs, smartphones and tablets, game consoles, set-top boxes, PCs, and more. This session explores flexible, practical and cost efficient motion solutions for the majority of CE use-cases, and demonstrates how motion will be a dominant utensil in the implementation of content discovery, device navigation and interactivity across a wide range of devices and platforms in the coming years.


Dan Simpkins Founder, CEO & Chairman Hillcrest Labs

Daniel S. Simpkins
Founder, Chairman and CEO

Dan Simpkins is CEO of Hillcrest Labs, which he founded in 2001. Under its Freespace brand, Hillcrest is the leading provider of inertial motion sensing solutions. Hillcrest's award-winning products include the Loop pointer and the Kylo browser for TV. Prior to founding Hillcrest, Dan was vice president and general manager of the SALIX Switching Division of Tellabs, Inc. The division was established in 2000 when Dan sold VoIP leader SALIX Technologies, the company he founded in 1990, to Tellabs for $300 million. In 2010, Dan was recognized by The Gazette of Politics and Business as one of the top 25 CEOs in the Washington, D.C. area. Hillcrest was recognized in 2010 and 2011 as one of the “Exceptional 53” companies in the state of Maryland.

Dan is a former executive in residence for New Enterprise Associates (NEA), one of the country's premiere venture capital firms, and is an advisor to LaunchBox Digital, an early stage investment firm. He is a frequent speaker at industry events, has authored papers on both technical and business subjects, and is a member of the Consumer Electronics Association (CEA) and the Institute of Electrical and Electronics Engineers (IEEE). Dan has ten issued U.S. patents in the fields of interactive television and telecommunications.

Dan earned a bachelor's of science degree in electrical engineering with distinction, and a master's of engineering degree in electrical engineering, both from Cornell University. He currently serves on the Cornell Engineering College Council, an advisory group to Dean Lance Collins.