When SXSW Interactive began, blogging was new, people still sent email
forwards, and print media stocks were at record highs. The South By
crowd knew a big change was coming but the rest of the world didn't.

Now the change is here for everyone. We're in the midst of the big
shift from portals, to search, to social. Facebook, Twitter, and the
social web are mature and content spreads faster and further than ever
before. Owning the printing press or the broadcast pipe matters less
and less in a world where creating content people love to share is the
key to success.

Jonah Peretti, BuzzFeed CEO and Founder will discuss the next wave of innovation in media. He will share practical advice on how your ideas can spread to millions of people and how your business can adapt to a world where social is the biggest growth engine, banner ads are dying, and Facebook and Twitter have become the new starting point for news, entertainment and culture.