Curation + Crowdsourcing + Creation = Love
ModCloth.com, an online boutique specializing in vintage-inspired apparel and decor, was launched out of the college dorm room of its founder Susan Gregg Koger in 2002. It was her love for thrifting and keen eye for retro aesthetics that set the stage for the social shopping experience the site is today.
Since it's humble beginnings, the business has grown rapidly by expanding its loyal fan base, and much of this growth can be credited to high levels of community engagement. With ModCloth’s popular Be the Buyer program, fans can vote designs into production—a seamless marriage of curation, followed by creation vetted by crowdsourcing. ModCloth’s Make the Cut Contest asks participants to submit design sketches with the chance to have them produced and sold on the site.
CMO/COO Kerry Cooper will speak to the challenges and exciting opportunities presented in this new climate of community collaboration, in addition to discussing how to leverage crowdsourcing not as just a buzzword, but by infusing it into the DNA of a business.
Kerry is the Chief Operating Officer and Chief Marketing Officer at ModCloth, an innovative online retailer of indie fashion and décor. In her role, Kerry helps guide marketing, buying, planning, fulfillment, and customer care. Kerry joined ModCloth at the end of November 2010 and, previously held multiple executive roles at Walmart.com. She’s worn many hats from running strategy and business development to CMO to helping build Walmart’s global ecommerce and multi-channel development. Prior to Walmart, Kerry spent 5 ½ years at Levi Strauss & Co where she last ran retail and planning for the Dockers® brand. Kerry began her career at McKinsey & Company and worked in venture capital and enterprise software before discovering her love of consumer apparel.
Kerry has an undergraduate degree in mechanical engineering from the University of Texas at Austin and an MBA from Harvard. She is married with 2 beautiful children (one aspiring ModCloth purchaser) and a menagerie of animals.