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A Home on the Web: The State of Blogging in 2013

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When Matt Mullenweg started blogging 10 years ago, he was looking for a permanent home on the Web. His passion for blogging led him to develop WordPress, the most popular publishing platform on the Web, and then found Automattic, the company behind With the rise of services like Flickr, Facebook and Twitter, though, many have feared blogging might die all together. In this session, Matt will sit down with AllThingsD co-executive editor Kara Swisher to discuss the future of blogging in a fragmented, social media-crazed world (disclaimer: AllThingsD is a WordPress client).



Kara Swisher started covering digital issues for The Wall Street Journal’s San Francisco bureau in 1997. Her column BoomTown originally appeared on the front page of the Marketplace section and also online at

Previously, Ms. Swisher covered breaking news about the Web’s major players and Internet policy issues and also wrote feature articles on technology for the paper. She has also written a weekly column for the Personal Journal on home gadget issues called Home Economics.

With Walt Mossberg, she currently co-produces and co-hosts D: All Things Digital, a major high-tech conference with interviewees such as Bill Gates, Steve Jobs and many other leading players in the tech and media industries. The gathering is considered one of the leading conferences focused on the convergence of tech and media industries.
Previously, Ms. Swisher worked as a reporter at the Washington Post. She is also the author of “ How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web,” published by Times Business Books in July 1998. The sequel, “There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future,” was published in the fall of 2003 by Crown Business Books.

She is a graduate of Georgetown University and the Columbia University Graduate School of Journalism.

Matt Mullenweg Founder Automattic

Matt Mullenweg is the co-founder of the open-source blogging platform, WordPress, the most popular publishing platform on the web, and the founder of Automattic, the company behind Additionally, Matt is a principal and founder of Audrey Capital, an investment and research company.

Matt got his start in technology working at CNET Networks as a senior product manager. He went on to found Global Multimedia Protocols Group, an experimental metamemetics company, to develop open data formats. He has been recognized for his leadership and success by BusinessInsider, Businessweek, INC., PC World and Vanity Fair.

Matt is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, Matt is an avid photographer. Matt splits time between New York and San Francisco.