Marketing Is BS
“Marketing is BS”. "Social Marketing is Worthless". They’ve been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today’s digital and social campaigns are rooted in hard numbers and quantitative insights. Join us on Monday, March 11th, for a lively discussion on how innovations in data-driven marketing are helping to debunk today’s most common marketing myths. Followed immediately by a reception. Sponsored by Adobe.
B.J. Mendelson is the author of "Social Media Is Bullshit" (St. Martin's Press) and enjoys trying to put the social media hucksters out of business while helping the rest of us focus on what these tools actually can, and can't, do for you.