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Creating Brand Advocates via Employee Engagement

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While some companies harness the power of their employees to create brand advocates and evangelists, most do not. Apple, for example, shows how to make employees into your biggest promoters and supporters. It hands out the latest iPhones to employees before sharing with general consumers, provides employees with unbeatable discounts and treats their workforce like they’re a part of a tight nit family. As a result, employees are positively vocal about the company. This process came naturally to Apple, but most brands don’t have it so easy. This session focuses on how companies can tap their internal network of employees to create brand advocates. We will review examples with global companies on how they leverage employee voices in social media. For example, a leading CPG company noted that it could save 250 million in coupon distribution if they get employees to share coupons on their own personal networks. We will provide best practices to mobilize and activate employees. Sponsored by Dynamic Signal.


Jim Larrison GM Corporate Development Dynamic Signal