Lessons from a Futurist
No one can predict the future; but that doesn't mean you can't prepare for the unknown. Ford Motor Company's in house futurist will share how Ford is learning to expect the unexpected using a global trends and scenario planning. A Team Detroit Event.
Executive Creative Director, Team Detroit
Scott has worked in the creative industry in Detroit for twenty years. He is a proud alumni of the College for Creative Studies, where he graduated with a bachelor's degree in Graphic Design. His passion lies in the automotive industry, where he has created advertising for all of the big three US auto manufacturers. In addition to his automotive work, he has created work for Comedy Central, Warner Brothers Pictures, Coleman Company, U.S. Navy, Bank of America, the College for Creative Studies and Warrior Lacrosse among others.
He is currently an Executive Creative Director at Team Detroit, Inc. and is responsible for the interactive work for Ford Motor Company in North America.
In addition to his advertising career, Scott is an avid fly fisherman and regularly tinkers with power tools at a local maker space. He sets type and prints on a letterpress in his basement, and served as a heavy artillery gunner in the United States Army Reserve during college.
Scott is responsible for the Development and Management of strategic plans to build and deliver Marketing Message, Brand Position and online sales worldwide.
Specialties: eCommerce, International Business Consulting for Online Solutions, Social Media, Mobile, Customer Product Reviews, Integrated Brand Development and Execution, Account Development
Key Clients Include:
United Way of Southeast Michigan
The Sports Authority
Ohio Art (Etch-a-Sketch!)
Sheryl Connelly has worked for Ford Motor Company for the last 17 years, the last nine of which has been as the Global Consumer Trends and Futuring Manager. As the corporate futurist, she identifies global trends which feed into functions across the entire company including design, product development, and corporate strategy. She teaches Design Research at the Center for Creative Studies in Detroit, MI; has been a guest lecturer at Massachusetts Institute for Technology, University of Michigan, and Wharton School of Business; and been a featured speaker at TEDX Grand Rapids, Traverse City and Detroit. Her viewpoints and opinions have been published in the Wall Street Journal, Reuters, Financial Times and the BBC.