James McQuivey, Ph.D., author of the new book Digital Disruption, promotes that accelerated disruption made possible by ubiquitous digital platforms and tools. In his work with companies in nearly every industry, he has observed the rise of a mindset among digital disruptors that is part hacker ethic, part rugged individualist, and part naive do-gooder. These traits are converging in maximally disruptive individuals that McQuivey collectively calls The Next Disruption. Where digital disruption research has historically focused on rewriting the rules of business creating now-legendary forces for change like Facebok and Hadoop, The Next Disruption will go much further, consciously applying the same interest in experimentation, data science, and risk to change the way we learn, govern, and live. This is not about the next big thing. It's about the next small things, billions of them, moving toward a bigger future than any powerful players can do alone.