Digital Marketing Law for Filmmakers
Filmmakers are increasingly using digital marketing tools to make their films "sticky". Social media, contests and sweepstakes drive traffic to the filmmakers' sites. Solicitation of user-generated content keep fans interested. Email marketing and blogger advocacy keeps fans coming back. And...tracking the fan activity can help filmmakers entice investors and distributors and/or market their films more efficiently. Clearly, a tremendous upside for a small budget. However, all of this upside comes with potentially high risk for those who don't know how to navigate this highly-regulated area of the law.
In this very practical workshop, filmmakers will learn how to develop legally compliant sweeps and contests, solicit user-generated content with legal immunity, run an e-mail campaign without running afoul of the federal CAN SPAM Act, comply with social media sites' promotional guidelines, and utilize brand advocates without violating the FTC's Endorsement Guidelines.