Jesse Schell will appear at the South by Bookstore to sign copies of “The Art of Game Design” following his Solo session.

Jesse Schell is Professor of Entertainment Technology at Carnegie Mellon University and CEO of Schell Games, the largest game studio in Pennsylvania. His fervent belief that everyone should be able to create games led him to write the award-winning book, The Art of Game Design. His studio, Schell Games, specializes in transformational gaming -- games that help people improve themselves. This year at SxSW, he will be discussing Puzzle Clubhouse, an online community where players and developers make games together.