Nowhere to Hide: Can Twitter Fight Corruption?
"Give a man a gun and he can rob a bank. Give him a bank and he can rob the world."
Cronyism and dishonesty are rampant, from phonying up the Libor rate to profiting from insider trading. New and complicated regulations to deal with corruption often simply create opportunities for competitors to gain an advantage by operating at the very edge of legality, further undermining our society’s values while doing immense collateral damage to the economy. Sarbanes-Oxley, for instance, designed to prevent the next Enron or Worldcom, might also be preventing the next Google. And who knows what unforeseen costs will be imposed on business by Dodd-Frank.
In this discussion we will explore how interactive technologies might be employed to generate a level of transparency sufficient to eliminate the need for costly and ineffective regulatory actions, permitting the market or the “crowd” to discipline bad behavior by individuals and companies alike.
Presenters
Recognized for almost 20 years as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy. Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has listed him among its “Top 50 Business Brains”, and the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, included Don among its inaugural listing of the “50 most influential thinkers in marketing and business today.” The World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects.’”
Don has a popular voice in the worldwide media, and has launched a video diary of his global business observations, entitled “Peppers Unplugged.” This up-to-the-minute commentary is available at www.1to1Media.com. Don is also a noted expert blogger for Fastcompany.com. His compelling, clear and concise way of articulating his insights places Don in high demand as both a speaker and a management advisor. His counsel is regularly sought by Fortune 500 executives and entrepreneurs seeking to identify and retain their most valuable customers, increase customer satisfaction, and improve the financial results on the customer-facing side of their business.
His thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:
•Balancing long- and short-term goals by managing customer value
•Building stronger customer relationships and customer experiences
•The role that employee engagement, customer trust, and innovation play in the viability of every business
•Why and how to overhaul your business model before your competition (or channel partner) does it for you
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ newest book, their ninth, is Extreme Trust…Honesty as a Competitive Advantage, published in April 2012. It posits that in the age of social networks, every action an organization takes can be exposed and critiqued in real time, making the argument that the only sane response to these rising levels of transparency is to protect the interests of customers proactively. Extreme Trust follows Rules to Break & Laws to Follow, published in 2008, which was named as the inaugural title to Microsoft’s “Executive Leadership Series.” This publication addresses the challenges of success in a world where networked customers and engaged employees may hold more power than the influence of your brand and exposes the crisis of short termism that is rampant is business today.
Among the other best-sellers authored by Peppers and Rogers, its first–The One to One Future (1993)–was named by Inc. magazine’s editor, George Gendron, as “one of the 2 or 3 most important business books ever written” and is widely acknowledged as the “bible of the customer strategy revolution.” Next, Enterprise One to One, received a 5-star rating from the Wall Street Journal. One to One B2B made the NYTimes Business best-seller list within a month of its publication in 2001. And their 2005 publication, Return On Customers, was named one of the 15 “most important reads” of 2005 by Fast Company, and cited again in 2007 on their list of the 25 “Best Books” in business. The authors have also published the first ever CRM textbook for university use in graduate level courses, Managing Customer Relationships (April 2004).
Previously, Don was a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing. Prior to Madison Avenue, he worked as an economist in the oil business, and as the director of accounting for a regional airline. Don holds a Bachelor’s Degree in astronautical engineering from the U.S. Air Force Academy, and a Master’s Degree in public affairs from Princeton University’s Woodrow Wilson School. He currently serves on the Board of Directors for Cicero, Inc. (CICN).
Recognized for nearly 20 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer centered consultancy.
Business 2.0 magazine named Martha Rogers one of the nineteen “most important business gurus” of the past century. The World Technology Network cited her as “an innovator most likely to create visionary ‘ripple effects.’” Martha’s counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. Her experience in documenting customer value, and her expertise in applying “out-of-the-box” thinking makes her equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Rogers’ thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace.
•Balancing long-and short-term goals by managing customer values
•Building stronger customer relationships and customer experiences
•What engagement, innovation and trust mean for the future viability of every business
•How to cascade the changes needed in an organization to build the value that customers create
•How to use increases in customer revenue and customer equity as the basis for compensation and reward
•Why and how to overhaul your business model before your competition (or channel partner) does it for you.
With co-author Don Peppers, Martha has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ newest book, their ninth, is Extreme Trust…Honesty as a Competitive Advantage, published in April 2012. It posits that in the age of social networks, every action an organization takes can be exposed and critiqued in real time, making the argument that the only sane response to these rising levels of transparency is to protect the interests of customers proactively. Extreme Trust follows Rules to Break & Laws to Follow, published in 2008, which was named as the inaugural title to Microsoft’s “Executive Leadership Series.” This publication addresses the challenges of success in a world where networked customers and engaged employees may hold more power than the influence of your brand and exposes the crisis of short termism that is rampant is business today.
Among the other best-sellers authored by Peppers and Rogers, their first–The One to One Future (1993)–was named by Inc. magazine’s editor, George Gendron, as “one of the 2 or 3 most important business books ever written” and is widely acknowledged as the “bible of the customer strategy revolution.” Next, Enterprise One to One, received a 5-star rating from the Wall Street Journal. One to One B2B made the NYTimes Business best-seller list within a month of its publication in 2001. And their 2005 publication, Return On Customers, was named one of the 15 “most important reads” of 2005 by Fast Company, and cited again in 2007 on their list of the 25 “Best Books” in business. The authors have also published the first ever CRM textbook for university use in graduate level courses, Managing Customer Relationships (April 2004).
An Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives’ Educator of the Year. Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Dr. Rogers has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.
Sunday, March 10
