JaimeBlack's schedule http://schedule.sxsw.com/2012/user_events/user_2841

Friday, March 9

11:00 AM

BBQ Crash Course
Party 
East Tent, Brush Square Park 

2:00 PM

@TVEngagement: Does Social Media Drive TV Ratings?
Panel 
Omni Downtown
Capital Ballroom 
The Future of Lifestyle Media
Panel 
Sheraton Austin
Capitol EFGH 
Keeping Loyal Consumers Engaged by Shaking Sh*t Up
Solo 
Hilton Austin Downtown
Salon C 
Making a Grand Entrance: How to Launch a Product
Panel 
Hilton Austin Downtown
Salon B 
Man vs. Algorithm: Online Video Curation Face-off
Dual 
Austin Convention Center
Room 18ABCD 
Raise Your Profile Using SXSW
Panel 
Austin Convention Center
Room 12AB 
Social Change, Social Media & Social Filmmaking
Panel 
Austin Convention Center
Room 9ABC 
Startup Marketing: Big Results with a Small Budget
Dual 
Hilton Austin Downtown
Salon D 
Brands As Patterns
Panel 
Austin Convention Center
Ballroom A 
Tweak Your Talk (A Cranky Talk Workshop)
Workshop 
Holiday Inn Town Lake
Marigold 

3:30 PM

How to Be Acquired & Stay Happy
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Hyper Local Public TV Station Models: Content 3.0
Panel 
Sheraton Austin
Creekside I & II 
Storytelling for Entrepreneurs & Startups
Solo 
Hilton Austin Downtown
Salon B 
Unstuck: Get (and Keep) Your Creativity Flowing
Book Reading 
Austin Convention Center
Ballroom G 
We Made This, and It's Not an Ad
Solo 
InterContinental Stephen F. Austin
Capital Ballroom B 
The World Turns to Ustream in Times of Crisis
Solo 
Austin Convention Center
Room 9ABC 

5:00 PM

Future of Entertainment: Viewer Becomes User
Panel 
Austin Convention Center
Room 18ABCD 
How Start-Ups Do Deals with Industry Titans
Panel 
Hilton Austin Downtown
Salon D 
It's Alive: Interactive Machines That Captivate
Panel 
InterContinental Stephen F. Austin
Capital Ballroom B 
The Lean Startup: The Science of Entrepreneurship
Solo 
Austin Convention Center
Ballroom D 
Public Radio Is Media’s Future. You Heard It Right
Solo 
Sheraton Austin
Creekside I & II 
Show & Smell: Marketing Experiences Beyond Visual
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Small Business Career Thinking in a Large Company
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
The Future of Access to Digital Broadcast Video
Panel 
Austin Convention Center
Room 9ABC 
Understanding Start-Up Equity and Compensation
Solo 
Hilton Austin Downtown
Salon B 
Uncertainty: Fuel for Brilliance
Book Reading 
Austin Convention Center
Ballroom G 
Why Happiness Is the New Currency
Panel 
Austin Convention Center
Ballroom EF 
Future of Entertainment: Viewer Becomes User
Panel 
Austin Convention Center
Room 18ABCD 
What’s ‘The Next Big Thing’ in Social Networking?
Solo 
Austin Convention Center
Room 10AB 

6:00 PM

View512
Party 
Frost Bank Tower 17th Fl 

7:00 PM

The Cabin in the Woods
Screening 
Paramount Theatre 

9:00 PM

SXEncore: The Loved Ones
Screening 
SXSatellite: Alamo Village 

9:30 PM

Re:Generation Music Project
Screening 
Canon Screening Room 

11:59 PM

Girls Against Boys
Screening 
Alamo Ritz 1 
REC 3: Genesis
Screening 
Alamo Lamar A 

Saturday, March 10

9:30 AM

Influence: It's in Your Genes
Dual 
InterContinental Stephen F. Austin
Capital Ballroom B 
Can You Tweet That? Social Media and the Law
Solo 
Omni Downtown
Capital Ballroom 
Rhapsody to Year 0: Music & Publishing Go Digital
Solo 
Austin Convention Center
Room 12AB 
A Penny Press for the Digital Age
Panel 
Sheraton Austin
Capitol ABCD 
Freefalling: Taking Your Startup to 100% Cloud
Solo 
Hilton Austin Downtown
Salon A 
Integrating Brands into Social Television
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 

11:00 AM

Startup Passion Smack-Down
Solo 
Hilton Austin Downtown
Salon A 
Y Rappers R Better Marketers Than U
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
Top Chef: How Transmedia is Changing TV
Panel 
Austin Convention Center
Ballroom D 
Clouds Here, Clouds There, Clouds Everywhere
Solo 
Hilton Austin Downtown
Salon K 
Manage With Care: Employees Are Your New Clients
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
Making of "Undergrads" Web Series w/ James Franco
Digital Domain 
Austin Convention Center
Austin Suite 
The Start-Up of YOU: 21st Century Career Strategy
Dual 
Austin Convention Center
Exhibit Hall 5 
Entertainment After Transmedia
Workshop 
Austin Convention Center
Room 13AB 
HTML5 APIs Will Change the Web: And Your Designs
Solo 
Austin Convention Center
Ballroom A 
Big Social Media Results at Small Organizations
Solo 
Hilton Garden Inn
Rio Grande 
A Conversation with Joss Whedon
Dual 
Austin Convention Center
Room 18ABCD 
Hacking YouTube: Science & Secrets of Viral Videos
Solo 
InterContinental Stephen F. Austin
Capital Ballroom A 
Intellectual Property Issues in Social Media
Panel 
Omni Downtown
Capital Ballroom 
A Conversation with Joss Whedon
Conversation 
Austin Convention Center
Room 18ABCD 

11:15 AM

11:30 AM

Sunset Strip
Screening 
Violet Crown 2 
The Imposter
Screening 
Alamo Lamar C 

12:00 PM

Eat Shit Sleep: Enlightenment Through Unemployment
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

12:30 PM

Freelancer F*ck Ups: Don't Make My Mistakes!
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
The Freelance Rockstar
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Alternative Funding for Game Development
Panel 
Palmer Events Center
Room 1-2 
Building Community Engagement Around Open Content
Dual 
AT&T Conference Hotel
Classroom 203 
Bridging the Lawyer-Social Media Manager Divide
Dual 
Omni Downtown
Capital Ballroom 
Everything Is a Remix, so Steal Like an Artist
Dual 
Austin Convention Center
Room 18ABCD 
The Solid Verbal Live Podcast
Podcast 
Driskill Hotel
Maximilian 
HTML5 and CSS3: Does Now Really Mean Now?
Solo 
Austin Convention Center
Ballroom A 
Salary Tutor: Become a Salary Negotiation RockStar
Book Reading 
Austin Convention Center
Ballroom G 
Viral Is a Dirty Word: Strategic Video Success
Dual 
InterContinental Stephen F. Austin
Capital Ballroom A 
The New Hollywood: Building Celebrity Brands Online
Panel 
Sheraton Austin
Creekside I & II 
Rude Awakening: Content Strategy Is Super Hard
Panel 
Sheraton Austin
Capitol ABCD 
Hunt or Be Hunted: Get the Design Job You Want
Panel 
Austin Convention Center
Ballroom D 

1:00 PM

A Creator's Guide to Transmedia Storytelling
Book Reading 
Austin Convention Center
Ballroom G 

3:00 PM

Rainn Wilson Book Signing
Book / DVD Signing 
Austin Convention Center
Ballroom G Foyer 

3:30 PM

Netflix and Twitter: What's Under the Hood
Workshop 
Radisson Town Lake
Town Lake Ballroom 
Does Your Product Have a Plot?
Solo 
Austin Convention Center
Ballroom BC 
The Basketball Jones Live Podcast
Podcast 
Driskill Hotel
Maximilian 
Your Marketing Sucks: Why You Need to Think Local
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
How to Become a Next-Generation Media Company
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
The Secrets and Surprises of DIY Promotion
Panel 
Hilton Austin Downtown
Salon B 
Social + Location + Mobile = The Perfect Beer
Panel 
Hilton Austin Downtown
Salon J 
Entrepreneurs: International Teaming Opportunities
Dual 
Austin Convention Center
Room 10AB 
Rise of the Indie Web
Core Conversation 
Sheraton Austin
Capitol View North 
Securing the Cloud: What's Your Cloud Entry Point?
Solo 
Hilton Austin Downtown
Salon FG 
Mentors - Press & Bloggers
Mentor Session 
Austin Convention Center
Room 11AB 

3:45 PM

Girls Against Boys
Screening 
Violet Crown 1 

4:00 PM

Foodspotting Street Food Fest
Party 
2nd and Congress Lot 

4:15 PM

What Content Strategists Can Learn from the Movies
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

5:00 PM

Dear Google & Bing: Help Me Rank Better!
Workshop 
Radisson Town Lake
Town Lake Ballroom 
How to Break Through the Noise with Great Events
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
How to Get Consumers Addicted to Your Content
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
Screw the Job Market: Young + Passionate ≠ Broke
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Think Global, Blog Local: The Regional Tech Blog
Panel 
Sheraton Austin
Creekside I & II 
Fleshlife: The Making of a Webseries
Digital Domain 
Austin Convention Center
Austin Suite 
The View from Inside Rainn Wilson's Brainstem
Solo 
Austin Convention Center
Exhibit Hall 5 

5:15 PM

Responsive Content: Build a Website that Kicks App
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

5:30 PM

Your Blog Is Not Your Business
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

5:45 PM

Crowd Sourced & Collaborative Story-Writing
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

6:00 PM

Tracking Trends to Make Great Content
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

6:30 PM

Aetna Presents Third Eye Blind in Concert
Party 
ACL Live at the Moody Theater 

11:45 PM

Super Secret Screening
Screening 
Alamo Lamar B 

Sunday, March 11

9:30 AM

Multiplatform Storytelling: Frontline War Stories
Panel 
Austin Convention Center
Room 18ABCD 
The State of Social Marketing
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Learn to Code and Make the Software You Want
Dual 
Hilton Austin Downtown
Salon A 
What Makes Asset Sharing Platforms Thrive?
Panel 
Hilton Austin Downtown
Salon D 
Pitching Start Ups to Ad Agencies and Clients
Panel 
Hilton Austin Downtown
Salon C 
Food Trucks Share Social Media Tips
Panel 
Driskill Hotel
Citadel 
The Hispanic Persona Project
Solo 
Austin Convention Center
Room 10AB 

11:00 AM

Mother Goose Got Punked: Next Gen Visual Stories
Panel 
Austin Convention Center
Room 10AB 
Tapping Into America's Secret Sauce: Entrepreneurs
Solo 
Austin Convention Center
Exhibit Hall 5 
Voices Carry: Why Authentic Brand Voices Matter
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Welcome to the Age of Hyperspecialization
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
3 Screen Minimum: Convergence of TV & Social Media
Panel 
Austin Convention Center
Room 12AB 
It’s Funny ‘Cause It’s True: Battling Bad Media
Panel 
Austin Convention Center
Room 9ABC 
The Making of the Modern Office
Panel 
Courtyard Marriott
Brazos 
Pocket Film Studio: The iPhone Revolution
Panel 
Hilton Austin Downtown
Salon K 

12:30 PM

Mentors - Producers
Mentor Session 
Austin Convention Center
Room 11AB 
Jeffrey Tambor's Acting Workshop
Workshop 
Austin Convention Center
Room 18ABCD 
Psychology of Narcissism & How It Affects Brands
Panel 
Sheraton Austin
Creekside I & II 
The Secret Path to Success in Online Video
Panel 
Sheraton Austin
Capitol ABCD 
Boxcutters Podcast: Episode 300
Podcast 
Driskill Hotel
Maximilian 
Everybody's a Bloody Entrepreneur! Or Are They?
Panel 
Hilton Austin Downtown
Salon C 

1:00 PM

Arcade Stage: Marvel - House of Ideas
ScreenBurn 
Palmer Events Center
Exhibit Hall 1 

1:30 PM

Music Apps Gone Wild
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

2:00 PM

Screaming with Laughter: FEARnet TV's Holliston
Digital Domain 
Austin Convention Center
Austin Suite 

3:30 PM

The Trend of Trending
Core Conversation 
Sheraton Austin
Capitol View North 
How to Be an Idea Factory
Solo 
Sheraton Austin
Capitol ABCD 
How Comics Journalism Is Saving Your Media
Panel 
Sheraton Austin
Creekside I & II 
Funny or Die: Future of Comedy & Everything Else
Panel 
Austin Convention Center
Room 18ABCD 
Hollywood Lessons: What I Learned The Hard Way
Panel 
Austin Convention Center
Room 15 
Stuff You Should Know Podcast
Podcast 
Driskill Hotel
Maximilian 
How to Build Entrepreneurship Communities
Panel 
Hilton Austin Downtown
Salon D 
The UnCollege: Learning Outside University
Solo 
AT&T Conference Hotel
Classroom 203 

4:00 PM

Creative Leadership: Reimagine the Design Process
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

4:15 PM

Design for Your Audience Not for Yourself
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

5:00 PM

From Dorm Room to Board Room
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
4-Hour Work Week Is BS: Truths of Working Smarter
Panel 
Hilton Austin Downtown
Salon FG 
Shooting and Editing the Non Scripted Feature
Panel 
Austin Convention Center
Room 15 
How to Personalize Without Being Creepy II
Core Conversation 
Sheraton Austin
Capitol View North 
3 R's of Horror: Remakes, Reboots & Rediscoveries
Panel 
Austin Convention Center
Room 16AB 
Personal Identity Management: Why It Matters
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
Reinventing the Graphic Novel for the iPad
Solo 
Austin Convention Center
Room 18ABCD 
Successful Journalism Startups: Global Lessons
Solo 
Sheraton Austin
Creekside I & II 

6:00 PM

6:30 PM

Maintaining Sanity and Profitability in Adult
Salon 
InterContinental Stephen F. Austin
Capital Ballroom A 

7:00 PM

11:45 PM

V/H/S
Screening 
Alamo Lamar A 

11:59 PM

Modus Anomali
Screening 
Alamo Ritz 1 

Monday, March 12

9:30 AM

Creativity and Innovation in the UK's Tech City
Panel 
Hilton Austin Downtown
Salon K 
The iPad: The Second Coming of the CD-ROM
Panel 
Hilton Austin Downtown
Salon FG 
Brand Journalism in the Real-World
Panel 
Sheraton Austin
Capitol EFGH 
How to Be Strategically Unlikeable Online
Dual 
InterContinental Stephen F. Austin
Capital Ballroom B 

11:00 AM

Own the Media. Or the Media Will Own You
Panel 
Austin Convention Center
Room 5ABC 
Job Hopping: Turn a High Number to Your Advantage
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Next Stage: Social Music Marketing: Bands, Brands & Fans
Next Stage 
Austin Convention Center
Exhibit Hall 3/4 
Next Stage: Social Music Marketing: Bands, Brands & Fans
Next Stage 
Austin Convention Center
Exhibit Hall 3/4 
Next Stage: Social Music Marketing: Bands, Brands & Fans
Next Stage 
Austin Convention Center
Exhibit Hall 3/4 
The Future of The New York Times
Dual 
Austin Convention Center
Ballroom D 
Net Smart: How to Thrive Online
Solo 
Austin Convention Center
Ballroom EF 

11:15 AM

5 Reasons You Should Stop Investing in Facebook
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
The Future of Innovation and Young Entrepreneurs
Future15 
Austin Convention Center
Room 10AB 

11:30 AM

Startup Balance: Being Awesome Outside the Office
Future15 
Austin Convention Center
Room 10AB 

11:45 AM

Startup Finances For Dummies
Future15 
Austin Convention Center
Room 10AB 

12:00 PM

Agency Meet Up: Career Seekers in Ad, PR, Social and Digital
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Agency Meet Up: Career Seekers in Ad, PR, Social and Digital
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

12:30 PM

Alternative Channels of Digital Distribution
Panel 
Hilton Austin Downtown
Salon K 
Avoiding Bullshit Personas: A Case Study
Dual 
Austin Convention Center
Ballroom BC 
Work When Startup Culture Hits Mainstream
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
The Business of Kevin Smith
Dual 
Austin Convention Center
Room 18ABCD 
The Promise and Pitfalls of Real-Time Marketing
Panel 
Hilton Garden Inn
Rio Grande 
Crowdsourced Creative: Friend to Advertising?
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
CrowdTV: Crowd-Sourcing Documentaries
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
The Business of Kevin Smith
Conversation 
Austin Convention Center
Room 18ABCD 
Create More Value Than You Capture
Dual 
Austin Convention Center
Ballroom D 

1:00 PM

The Dark Art of Digital Music Recommendations
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

2:00 PM

How I Learned To Stop Worrying and Love VOD
Panel 
Austin Convention Center
Room 15 
A to Z Doc Distribution: Emphasis on E for Education
Panel 
Austin Convention Center
Room 16AB 
Tweaking Your Living Room to Director Standards
Workshop 
Austin Convention Center
Room 13AB 

2:30 PM

3:00 PM

3:30 PM

New Mafia: Rise of the Chicago Startups
Panel 
Hilton Austin Downtown
Salon C 
AICN Presents: Todd & The Book of Pure Evil
Panel 
Austin Convention Center
Room 16AB 
The End of Business As Usual
Solo 
Austin Convention Center
Ballroom D 
Demystifying the Future of the Web and Apps
Workshop 
Radisson Town Lake
Town Lake Ballroom 
Big Brands and You: Make the Love Connection
Core Conversation 
Sheraton Austin
Capitol View North 
Knitting a Long Tail in Niche Publishing
Solo 
Sheraton Austin
Capitol EFGH 
Mega-Mergers & the Future of the Internet
Panel 
AT&T Conference Hotel
Salon B 
Podcasting: Breeding A New Class of Comedy Nerd
Panel 
Austin Convention Center
Room 12AB 
Reaching Teens on the Digital Streets
Panel 
Austin Convention Center
Room 9ABC 
What's So [Bleeping] Hard About Social ROI?
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 

4:30 PM

Girls
Screening 
Paramount Theatre 

5:00 PM

Saying Good Bye to Your Digital Self
Panel 
Omni Downtown
Capital Ballroom 
Self-Publishing: A Revolution for Midlist Authors?
Panel 
Sheraton Austin
Creekside I & II 
Web Originals: Television’s New Guinea Pigs
Panel 
Austin Convention Center
Room 18ABCD 
Media Measurement: Science, Art or a Load of Crap
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Timing is Everything: How to Maximize Your PR
Panel 
Austin Convention Center
Room 15 
Detroit Future: A Media Based Economy
Panel 
Austin Convention Center
Room 6AB 

5:15 PM

#140conf: Music and the Real-Time Web
140 Mini-Conference 
Hilton Austin Downtown
Salon FG 

5:45 PM

Deconstructing the Myth of Viral Video
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 

6:00 PM

Agency Innovation in 15-Minutes or Less
Future15 
Hyatt Regency Austin
Texas Ballroom 4-7 
10th Annual SXSW Nuclear Tacos Night
Party 
East Tent, Brush Square Park 

6:30 PM

En/Forced Femme: Sex Workers and Social Media
Salon 
InterContinental Stephen F. Austin
Capital Ballroom B 

7:00 PM

7:15 PM

Dollhouse
Screening 
Violet Crown 1 

8:00 PM

8:30 PM

9:30 PM

Black Pond
Screening 
Alamo Ritz 1 

11:30 PM

CITADEL
Screening 
Alamo Ritz 2 

11:45 PM

Modus Anomali
Screening 
Alamo Lamar B 

11:59 PM

John Dies At The End
Screening 
Alamo Ritz 1 
The Tall Man
Screening 
Alamo Lamar A 

Tuesday, March 13

9:30 AM

How to Raise Awareness Through Blogger Outreach
Panel 
Austin Convention Center
Room 6AB 
Music Discovery: Man vs. Machine
Panel 
Austin Convention Center
Room 12AB 
Epic Battle: Creativity vs. Discipline in Social
Panel 
InterContinental Stephen F. Austin
Capital Ballroom A 
Second Screen Dashboard: Cover Live Events Better
Panel 
Austin Convention Center
Room 18ABCD 
China: Creators and Consumers of the Future
Dual 
AT&T Conference Hotel
Salon D 
3 Secrets to a Killer Elevator Pitch
Panel 
Hilton Austin Downtown
Salon C 

11:00 AM

Why Ad Agencies Should Act More Like Tech Startups
Solo 
InterContinental Stephen F. Austin
Capital Ballroom A 
Journalism’s Got 99 Problems: Design Is #1
Core Conversation 
Sheraton Austin
Capitol View North 
Advise THIS! Matchmaking Startups & High Profile Advisors
Panel 
Austin Convention Center
Exhibit Hall 5 
The Not So Sexy Side Of Music For Film & TV
Workshop 
Austin Convention Center
Room 13AB 
Fox Digital Presents New Series
Digital Domain 
Austin Convention Center
Austin Suite 
Juggalos: Rabid Branding, a Case Study
Solo 
St David's Bethell Hall 
The Future of Music Consumption
Solo 
Austin Convention Center
Ballroom EF 
Contextual Communication: Crowds and Coordination
Solo 
Hilton Austin Downtown
Salon K 
Gimme Shelter from the Storm Clouds
CLE 
Austin Convention Center
Room 9ABC 
Can Printed Electronics Save the Music Industry?
Panel 
Austin Convention Center
Room 12AB 
Gen Y&Z Expectations to Transform Customer Exp
Dual 
Hilton Austin Downtown
Salon FG 

12:00 PM

Next Stage: BUILT - Talks By People Who Create
Next Stage 
Austin Convention Center
Exhibit Hall 3/4 

12:30 PM

What Journalism Can Learn from Science
Dual 
Sheraton Austin
Capitol ABCD 
Turntable.fm: The Future of Music Is Social
Panel 
Austin Convention Center
Ballroom EF 
Girls Revealed
Panel 
Austin Convention Center
Room 16AB 
Getting Experts on to Your Passion Project
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Making it Happen: Financing an Independent Film
Panel 
Austin Convention Center
Room 15 
The Future of Work and the Free Radical
Panel 
Courtyard Marriott
Brazos 
Your Web Series: From Concept to Distribution
Digital Domain 
Austin Convention Center
Austin Suite 
Can Social Music Save the Music Industry?
Panel 
Austin Convention Center
Room 12AB 
Branded Content: We're All Publishers Now
Panel 
Sheraton Austin
Creekside I & II 
The Creative Collaboration Conundrum
Core Conversation 
InterContinental Stephen F. Austin
Assembly Room 
Content Is Currency: Content for Web & Mobile
Book Reading 
Austin Convention Center
Ballroom G 
This Week in Digital Podcast
Podcast 
Driskill Hotel
Maximilian 
The Automobile As Network Node
CLE 
Austin Convention Center
Room 9ABC 

1:00 PM

Next Stage: Tear It Up: How to Write a Digital Novel
Next Stage 
Austin Convention Center
Exhibit Hall 3/4 

1:30 PM

SXSW Meet Up Pavilion Gallery Artist Reception
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
SXSW Meet Up Pavilion Gallery Artist Reception
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

2:00 PM

Funny Or Die's How To Succeed In Videos By Trying
Digital Domain 
Austin Convention Center
Austin Suite 

2:30 PM

The Imposter
Screening 
Paramount Theatre 

3:00 PM

3:30 PM

The Evolving Role of Radio
Solo 
Austin Convention Center
Ballroom EF 
Misuse the Internet and Make People Love You
Panel 
Sheraton Austin
Capitol EFGH 
News Entrepreneurs vs. Traditional Journalism
Dual 
Sheraton Austin
Creekside I & II 
A Recipe for Success: A Blog, A Brand, A Business
Solo 
Driskill Hotel
Driskill Ballroom 
Audience-Centric Media: Wants and Needs in News
Panel 
Sheraton Austin
Capitol ABCD 
Marshalling Your Army of Interns
Core Conversation 
Courtyard Marriott
Rio Grande Ballroom 
Make a BTS Web Series and Survive
Digital Domain 
Austin Convention Center
Austin Suite 
Mobilizing Web Sites: Strategies for Implementation
Book Reading 
Austin Convention Center
Ballroom G 
Getting the Most out of Google+
Core Conversation 
Hilton Austin Downtown
Room 616AB 
Your Social Media Job Is Dead: Now What?
Panel 
Courtyard Marriott
Brazos 

4:00 PM

SXSW Block Party
Party 
Austin Convention Center
Exhibit Hall 3/4 

4:30 PM

Mobile Developers Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

5:00 PM

This Talk Is NSFW: Nudity and Online Journalism
Solo 
Sheraton Austin
Capitol ABCD 
Crowdsource This! Harnessing the Crowd for Content
Panel 
Sheraton Austin
Creekside I & II 
How Social Media Drives a Student’s Success
Panel 
AT&T Conference Hotel
Classroom 203 

6:00 PM

7:30 PM

Safety Not Guaranteed
Screening 
SXSatellite: Alamo Slaughter 

8:30 PM

9:00 PM

9:30 PM

10:00 PM

Re:Generation Music Project
Screening 
SXSatellite: Alamo Slaughter 

11:30 PM

Girls Against Boys
Screening 
Alamo Ritz 2 
V/H/S
Screening 
Alamo Lamar B 

12:00 AM

Gemini Club
Showcase 
Valhalla 

Wednesday, March 14

11:00 AM

Banded Together: Touring as a Standup Comedy Group
Panel 
Austin Convention Center
Room 16AB 
Digital Musicologists: Online Music's Tastemakers
Solo 
Austin Convention Center
Room 11AB 
Indies Going Mobile
Panel 
Austin Convention Center
Room 17A 
Pathway to Placement
Panel 
Austin Convention Center
Room 12AB 
Getting Your Music/Tech Startup Funded
Panel 
Austin Convention Center
Room 10C 
How Artists Work with Big Media to Grow Fanbase
Panel 
Austin Convention Center
Room 13AB 

12:00 PM

Music Streaming & Online Radio Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Music Streaming & Online Radio Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Music Streaming & Online Radio Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

12:30 PM

Opportunities That Others Miss on the Web
Panel 
Austin Convention Center
Room 17A 
Music in Devices - What is Working?
Panel 
Austin Convention Center
Room 15 
SXSW Featured Speaker: Martin Atkins
SXSW Featured Speaker 
Austin Convention Center
Artist Central in Ballroom E 
Public Media & Digital Music Innovation
Dual 
Austin Convention Center
Room 17B 
How to Connect with the Right Festivals & Venues
Panel 
Austin Convention Center
Room 12AB 

1:30 PM

Meet the Entertainment Lawyers
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

2:00 PM

What Happened to the Big Idea in Music Technology?
Panel 
Austin Convention Center
Room 16AB 
Social Media Band Camp
Workshop 
Austin Convention Center
Room 17B 
The Basics of Music Publishing Income Streams
Panel 
Austin Convention Center
Room 15 
Set Your Content Free (It's Harder Than You Think)
Panel 
Austin Convention Center
Room 13AB 
Downloaded: The SXSW Interview
Panel 
Austin Convention Center
Room 18ABC 

2:30 PM

3:00 PM

Music Publishing & Licensing Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Music Publishing & Licensing Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

3:30 PM

Creating a Scene in 2012
Panel 
Austin Convention Center
Room 11AB 
Maximizing Alternative Income As A Hip Hop Artist
Panel 
Austin Convention Center
Room 8BC 
Live Music-The NEW Formula For Filling The House
Panel 
Austin Convention Center
Room 17B 
Social Music Strategies: Viral & the Power of Free
Panel 
Austin Convention Center
Room 16AB 
From The Blocks To The Blogs
Panel 
Austin Convention Center
Room 13AB 
Importance of Online Video and Social Media
Panel 
Austin Convention Center
Room 15 

5:00 PM

The New Streaming Music Industry
Panel 
Austin Convention Center
Room 8BC 
Pandora Live Music DNA Analysis
Panel 
Austin Convention Center
Room 10C 
Integrating Branding Into Your Daily Business
Panel 
Austin Convention Center
Room 15 
Are Cloud Music Services the Same Old Song & Dance?
Panel 
Austin Convention Center
Room 13AB 
Hometown to National: How to Grow Your Band
Panel 
Austin Convention Center
Room 17A 

7:30 PM

Girls Against Boys
Screening 
Violet Crown 1 

8:00 PM

Le Castle Vania
Showcase 
The Parish 
Say Hi
Showcase 
The Studio by HGTV 

10:00 PM

Chrissy Murderbot
Showcase 
Barcelona 
fun.
Showcase 
1100 Warehouse 

10:15 PM

Say Anything
Showcase 
Sony Club @ Red 7 

11:00 PM

Secret Colours
Showcase 
BD Riley's 

11:59 PM

REC 3: Genesis
Screening 
Alamo Lamar A 

12:00 AM

Andrew W.K.
Showcase 
Bar 96 

Thursday, March 15

12:00 PM

All Day Event - Music Gear Expo
Music Gear Expo 
Austin Convention Center
Exhibit Hall 5 

1:30 PM

Creating Your Second Act
Panel 
Austin Convention Center
Room 16AB 
2012: The Year Dance Music Killed Rock & Roll
Panel 
Austin Convention Center
Room 17B 
Music Industry Higher Education
Panel 
Austin Convention Center
Room 9ABC 
Indie Labels Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Who Said You Could Use My Name?
Dual 
Austin Convention Center
Room 13AB 
Brass in Pocket: Accessing More Musician Income
Panel 
Austin Convention Center
Room 17A 
Social Media Best Practices for Musicians
Clinic 
Austin Convention Center
Artist Central in Ballroom E 
Indie Labels Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Reblog Culture: Tumblr and Social Music Fandom
Panel 
Austin Convention Center
Room 15 

2:45 PM

Taking the Throne: The Brand is the New King
Panel 
Austin Convention Center
Room 16AB 
Age of the Benefactor: The 21st Century Fan Club
Panel 
Austin Convention Center
Room 17B 
Analytics For Musicians
Panel 
Austin Convention Center
Room 10C 
Composing for TV - Get Started and Build a Career
Panel 
Austin Convention Center
Room 13AB 

3:00 PM

Music & Fashion Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 
Music & Fashion Meet Up
Meet Up 
Austin Convention Center
Exhibit Hall 3/4 

4:00 PM

Another Look at Recovery: Music & Community
Panel 
Austin Convention Center
Room 17A 
Success Strategies for the UK
Panel 
Austin Convention Center
Room 11AB 
The Evolution Of Music Discovery In The Cloud
Panel 
Austin Convention Center
Room 17B 
Advertising IS the New Radio!
Panel 
Austin Convention Center
Room 12AB 

5:15 PM

Reaching Today's Digital Music Consumers
Solo 
Austin Convention Center
Room 11AB 
Tour Design - Creating the Live Experience
Panel 
Austin Convention Center
Room 17A 
Cash For Songs: Insider Secrets of Music Placement
Panel 
Austin Convention Center
Room 12AB 
In the iCloud Era Who Can You Trust to Find Music?
Panel 
Austin Convention Center
Room 17B 

7:45 PM

Say Hi
Showcase 
Red Eyed Fly 

8:00 PM

Fiona Apple
Showcase 
Central Presbyterian Church 

9:30 PM

YAWN
Showcase 
Bar 96 

9:55 PM

L.E.P.BOGUS BOYS
Showcase 
Kiss & Fly 

10:00 PM

Drop The Lime
Showcase 
Lustre Pearl 

10:20 PM

Felix Cartal
Showcase 
Republic Live 

10:30 PM

Bear in Heaven
Showcase 
Mohawk Patio 

11:45 PM

Shiny Toy Guns
Showcase 
Chevrolet Sound Garage 

11:59 PM

CITADEL
Screening 
Alamo Lamar B 
John Dies At The End
Screening 
Alamo Ritz 1 

12:00 AM

1:00 AM

Say Anything
Showcase 
Buffalo Billiards 
VHS or Beta
Showcase 
The Iron Bear 

1:10 AM

Maps & Atlases
Showcase 
Red Eyed Fly 

Friday, March 16

11:00 AM

Beyond the Kitchen SYNC: Music/Brand Collaboration
Panel 
Austin Convention Center
Room 17A 
Cool Garage Recording Tools and the Crap to Avoid
Panel 
Austin Convention Center
Room 17B 
Playlisting for Profit
Panel 
Austin Convention Center
Room 10C 
Publicity in the Digital Era
Panel 
Austin Convention Center
Room 15 
Adult Rock Music Meeting
Panel 
Austin Convention Center
Room 12AB 

11:15 AM

12:00 PM

All Day Event - Music Gear Expo
Music Gear Expo 
Austin Convention Center
Exhibit Hall 5 

12:30 PM

Format Shmormat: Radio Breaks Bands
Panel 
Austin Convention Center
Room 17B 
Secrets to Fan Engagement: Innovative Strategies
Panel 
Austin Convention Center
Room 12AB 
Beyond Just Music Licensing in Advertising
Panel 
Austin Convention Center
Room 15 

2:00 PM

How Indie Metal is Surviving and Thriving
Panel 
Austin Convention Center
Room 12AB 
Artist Central Clinic: Pro Tools
Clinic 
Austin Convention Center
Artist Central in Ballroom E 
Give Fans A Reason To Buy; Make Direct-to-Fan Work
Panel 
Austin Convention Center
Room 15 
Music in TV Pilots: Sales Tool or Strategy?
Panel 
Austin Convention Center
Room 16AB 
CLE 3: Building Artists' Brands Internationally
CLE 
Austin Convention Center
Room 9ABC 

3:30 PM

Touring Beyond The Borders
Panel 
Austin Convention Center
Room 15 
How YouTube Festival Webcasts Changed the World
Panel 
Austin Convention Center
Room 13AB 
Snacky Tunes: Food, Music & Internet Radio
Panel 
Austin Convention Center
Room 16AB 
Artist Central Clinic - Ableton Live
Clinic 
Austin Convention Center
Artist Central in Ballroom E 
Small Markets Can Build Careers
Panel 
Austin Convention Center
Room 11AB 

5:00 PM

The Ups and Downs of Band/Brand Relationships
Panel 
Austin Convention Center
Room 8BC 
Indie Labels-The Best Career Path for Artists
Panel 
Austin Convention Center
Room 12AB 
No Label, No Manager, No Problem?
Panel 
Austin Convention Center
Room 15 
The Recipe For Success: Old School vs. New School
Panel 
Austin Convention Center
Room 13AB 
Starting Your Own Studio Business
Panel 
Austin Convention Center
Room 16AB 
Artist Central Clinic: Screenprinting Your Gig Poster
Clinic 
Austin Convention Center
Artist Central in Ballroom E 

6:30 PM

7:30 PM

Gypsyblood
Showcase 
The Bat Bar 

8:00 PM

Counting Crows
Showcase 
Auditorium Shores Stage (Lady Bird Lake) 

9:00 PM

9:40 PM

D/R/U/G/S
Showcase 
The Madison 

11:00 PM

Scattered Trees
Showcase 
The Tap Room at Six 

11:30 PM

Grimes
Showcase 
Clive Bar 

11:59 PM

Modus Anomali
Screening 
Alamo Lamar B 
V/H/S
Screening 
Alamo Ritz 1 

12:15 AM

Knife Party
Showcase 
Mohawk Patio 

12:30 AM

1:00 AM

Cymbals Eat Guitars
Showcase 
The Studio by HGTV 

1:30 AM

Black Cards
Showcase 
Haven 

Saturday, March 17

11:00 AM

Managing Publicity
Panel 
Austin Convention Center
Room 15 
Bringing the Arena to Your Phone
Panel 
Austin Convention Center
Room 17A 

12:30 PM

Facebook Music Marketing: Pages, Feeds, Games
Panel 
Austin Convention Center
Room 16AB 
Has Digital Music Made Indie Labels Go Mainstream?
Panel 
Austin Convention Center
Room 11AB 
Side B: How the Internet Revived Mixtapes
Dual 
Austin Convention Center
Room 13AB 
Not Your Father’s House Concert
Panel 
Austin Convention Center
Room 17B 
DIY Merch Solutions / Crowdsourcing & Contesting
Panel 
Austin Convention Center
Room 17A 

2:00 PM

The Unspoken Code of the Music Blogosphere
Panel 
Austin Convention Center
Room 11AB 
The Future of Physical Product and Music Experience
Panel 
Austin Convention Center
Room 13AB 
Producer to Producer
Panel 
Austin Convention Center
Room 18ABC 

3:30 PM

Value of Vinyl: Production, Pressing & Promotion
Panel 
Austin Convention Center
Room 17B 
Promoting Music with Social Media
Panel 
Austin Convention Center
Room 17A 
Music Biz Models: What Works & What Doesn't
Solo 
Austin Convention Center
Room 11AB 

6:30 PM

8:00 PM

Creed Bratton
Showcase 
Palm Door 

9:00 PM

9:45 PM

The Velvet Teen
Showcase 
Sony Club @ Red 7 

10:00 PM

11:00 PM

Kids These Days
Showcase 
Clive Bar 

1:00 AM

Braid
Showcase 
Dirty Dog Bar 

 
 
 
 
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