The SXSW Green Zone Presented by Whole Foods Market
For their second year in a row, SXSW will host the Green Zone, a sustainable oasis located right amongst the bustle of downtown Austin at 7th and Red River St. Sponsored by Whole Foods Market for 2012, the transformed parking lot has everything one would need to relax and recharge. Festivalgoers will find cold refillable drinking water, native plants and furniture made from upcycled pallets, plenty of shaded seating, free wi-fi, heathy food options for sale provided by Whole Foods Market, AND free cell phone charging courtesy of Sol Design Lab's Solar Pump. The spot will additionally serve as a downtown recycling transfer center with the help of Ecology Action, working to keep Austin clean and environmentally conscious. Free and open to the public, the Green Zone will last Wednesday, March, 14 through Sat. March 17, 12-11pm.