This is the archived SXSW 2012 schedule. Please see the current schedule here.

God-Des & She

#sxsw #God-Des&She

1133

“Most people trying to foray into the hip-hop world try to conform to the stereotypes,” says GO NYC magazine. “For God-Des & She, by bucking the standard, they created their own. In other words, while most aspiring rappers try to set the bar, God-des & She ARE the bar.”

A hip-hop/pop/soul duo bred in the Midwest, God-Des & She now play to packed venues all over the world from New York to Sweden. God-Des & She's energy and talent have caught the attention of industry and listeners alike, ever since they appeared on Showtime’s hit series “The L Word.” The pair haven’t had a moment’s rest since selling more than 40,000 albums, holding down the No. 1 spot on MTV LOGO with their song “Love You Better,” performing with SIA and hip hop icons Salt N' Pepa and signing autograph after autograph for eager fans. They have just released the first single off their fourth full length album, appropriately titled "You Know My Name". Listen here: http://god-desandshe.bandcamp.com/

God-Des & She met in Madison, Wisconsin, and soon discovered that they had more than musical chemistry—they had musical alchemy. God-Des' quick-lipped rapping talent is developed from a family of classical musicians, both parents having played professionally with artists like Neil Diamond, The Jackson Five, Carol King and the Los Angeles Philharmonic. At the other end of the spectrum, She is the product of working class heroes, whose powerful, natural talent could not be contained from an early age. As different as their two backgrounds are, God-Des’ irreverent rhymes with She’s soaring voice, create shimmering, irresistible tracks which captivate crowds all over the world.

God-Des & She met in Madison, Wisconsin in 1999. God-Des was making her name as a solo act when she first heard She singing in a local rock band. Soon after, God-Des asked her to do some hooks for a new song she was working on. They discovered that they had more than musical chemistry—they had musical alchemy. God-Des hails from a family of classical musicians: her dad was the trombone professor at University of Michigan for twenty years and played a wide musical range of commercial gigs, ranging from The Flintstones theme song to playing in the studio with Neil Diamond; her mother is a cello prodigy who performed with the Los Angeles Philharmonic at age fifteen before performing in the Motown studios with groups like The Jackson Five and Carol King. In contrast, no one in She’s working-class family is a musician; yet, her powerful, natural talent couldn’t be contained. (Nowadays the workers at She’s father’s factory in Wisconsin smile and proudly jam out to the newest God-Des & She tunes during work). As different as their two backgrounds were, when God-Des and She riffed together the first time it was as if they were one person, one mind, one past—and, as it turned out, one future. Combining God-Des’ irreverent rhymes with She’s soaring voice, they created shimmering, irresistible tracks which were soon captivating crowds in Madison and beyond. “Needless to say,” She notes, “I don’t sing with that rock band anymore.”

In 2004, the duo moved to New York City. They’d gotten too big for Madison and it was time to reach the new, bigger audience that was meant to hear them. “I remember the day we arrived in New York,” God-Des recalls. “As we drove into the city I was thinking, ‘Oh shit. We’re really doing this. This is for real.’” And real it was. They pounded the pavement in New York. They garnered a devoted following but even with all the shows in and outside of New York, it was a challenge to stay afloat. “I’m the master at staying a month behind on my rent,” God-Des jokes. “Or two.” Both God-Des & She worked many an odd job to support their budding career. God-Des worked as a security guard and a beer distributor, among other things. And She worked as a waitress and a meat slicer in an Italian deli in Queens. “We had some hard times,” She says, “and a number of times we thought about giving up. The only thing that kept us going was knowing our music meant something extremely special to our fans.”

In 2008 God-Des & She released their second album, Stand Up. By then their hard work was paying off and they were able to live solely off their music. The pair was featured in two documentaries, had appeared on “The L Word”, held the number one spot on MTV LOGO for 15 consecutive weeks, toured all over the World, and garnered frequent write-ups in magazines and blogs. Their fan base had grown tremendously and their musical style had evolved. “We went from a duo where the rapper rapped all the verses and the singer sung all the hooks, to totally infusing our styles and doing songs that are nearly impossible to define and place in any musical box,” says She. Fans continually told them at the now-famous post-concert autograph signings, there was no other group like them. When you hear a God-des & She song, you know it is them.

In early 2009 God-Des & She took a brief break from their busy touring schedule—eight to ten shows a month all over the country and world—to cut a new album. They teamed up with legendary producer Brian Hardgroove. “This is our best album yet,” says God-Des. “It takes all the strengths we’ve been honing over the years and puts them together to create something new.”Indeed. The new album is a genre-straddling tour-de-force, which frustrates categories and simple descriptions. It fills a massive void that is missing in current popular music. It offers songs honoring their hip-hop roots (“Respect My Fresh”). It has songs to get even the least confident dancer up and “shaking it” in the club (“Love Machine,” “Drum Circle”). Songs to roll the windows down and scream every word (“Get Your Bike,” “Spin The Bottle”). Songs to make you think (“Blue In The Face,” ”Radio Up”). And even the All American Rock Song (“Change”) to play at every football stadium in America. She’s breathtaking alto crackles and burns throughout, leaving you with goose bumps. And God-Des’s lyrics turns language into a playground for her to do wild somersaults in. “They are easily as good as the best that hip hop has to offer,” Hardgroove says of the duo, “and far more interesting.”

Our Awesome 2012 Sponsors
Plat_sponsor1