This is the archived SXSW 2012 schedule. Please see the current schedule here.

New Cassettes

#sxsw #NewCassettes


Listen to Silent Guns

NEW CASSETTES is a five-piece band from Northampton, England who delivers a fresh blast of modern rock that is artful, edgy and infectious. Evoking a fascinating blend of classic indie rock, pop and new wave, yet thoroughly 21st Century. Spiky guitars go head to head with propulsive rhythms and hook-filled choruses and the band is fast-gaining critical acclaim on both sides of the Atlantic.

The quintet have been leaving audiences swooning since 2005, from supporting the Strokes to playing Glastonbury, Latitude and Wireless Festivals, releasing three singles and their debut album The Art Of... in the UK and Japan. They’re now well seasoned and ready for the frontlines as they deliver their second full-length album, "Winterhead" on March 6, 2012 via MTV’s Hype Music.

"Winterhead" was mixed by with Grammy Award-winning songwriter and producer Adam Schlesinger of Fountains of Wayne and sound engineer Geoff Sanoff (Yeah Yeah Yeahs, School of Seven Bells).

New Cassettes released the "Silent Guns Deluxe EP" in November 2011 and premiered the video and download of the title track through the good folks at PureVolume.

“New Cassettes have perfected the art of indie-rock cool with the awesomely infectious ‘Silent Guns’," commends Alyssa Coluccio of PureVolume. AOL Spinner made the track the MP3 of the Day declaring, “If you like Arctic Monkeys or the Vaccines, check out this track from New Cassettes.”

Filter Magazine joined in on the love as well and RCRD LBL just featured “Silent Guns” with Emily Zemler calling the track, “A rollicking Brit-rock number that's boisterous and propulsive like a cousin to Arctic Monkeys or early Franz Ferdinand.”

While in the states working on new material last year, the band took a break from the studio to do a special ASCAP-hosted showcase for TV and movie executives at the Gibson Showroom in Los Angeles. Blown away by the performance and immediate fans of the band, MTV asked them to join the new HYPE MUSIC venture between MTV and Extreme Music.

Now headed up by industry taste maker Nic Harcourt, MTV’s HYPE Music considers New Cassettes a flagship artist for the program. Last month, New Cassettes performed an acoustic set and were interviewed before the London Hype Music Launch party at the famed Abbey Road Studios.

The band worked with Russell Emanuelle from Extreme/HYPE to rework three songs from their HYPE catalog into stripped back acoustic versions, adding more emphasis to the feel of the lyrics and show off anther side to the songs and band. The session was recorded in infamous Studio 2, appropriately dubbed: The Beatles Studio. Keep an eye out for footage to come shortly.

New Cassettes have gained critical acclaim from plays on Radio 1, BBC6 and XFM, and have been a MySpace featured artist as well as the Radio 1 front-page feature. The band’s music has been featured on the The Inbetweeners (UK) Soundtrack, in the season premiere of Grey’s Anatomy and a number of times on MTV hit Jersey Shore

Music Video

Our Awesome 2012 Sponsors