This is the archived SXSW 2012 schedule. Please see the current schedule here.

Maximizing Alternative Income As A Hip Hop Artist

#sxsw #hiphopmoney

Making consistent money as a hip hop musician today still isn't easy. Experienced and respected hip hop artists and business owners will explore non-conventional (and sometimes not so sexy) ways for working artists in the hip hop community to make a living both with their music and in related fields, outside of typical touring and record sales. They will explain how diversifying your talent from day jobs to consulting to merchandising and more will help fill your pockets, and there will be plenty of tips, tricks, and testimonials to share.


MODERATOR Kevin Beacham marketing specialist Fifth Element

Kevin Beacham has been called a “Hip Hop Historian,” “Hip Hop Nerd,” “The guy who needs to write a book,” etc. He merely sees himself as a Hardcore Hip Hop Fan for the past 30+ years who is still passionate about the Culture. He Initially expanded beyond listener to participant as an MC in early 1980, the next 30 years took him on journey as a B-boy/Popper, Producer, Artist Manager, Indie Promoter, DJ, Radio Show Host, Freelance Writer, Lecturer, Teacher, Scribble Jam Organizer/Host and a few other things in-between. For the last 10 years he's been employed by Rhymesayers/Fifth Element doing a variety of tasks.
With his recent Marketing Specialist position, he is in charge of developing Rhymesayers branding ideas, keeping the Fifth Element blog fresh with content, increasing the store's involvement in local and national events, and continuing to feed his hunger for Hip Hop knowledge and experiences. All the while he is also deeply involved in research for his RedefineHipHop archive project.

Jason Cook GM Rhymesayers Entertainment

Eric Larson Dir, Ops Nevermind Gallery & Artist Merchandising

Eric Larson, Director of Operations

-Custom posters
-Album art / CD covers
-T-shirt design
-Flyers / handbills
-Street team marketing services

Dessa Wander Doomtree Records

Skyzoo Recording Artist/CEO AudioWorx Entertainment

Brother Ali Ryhmesayers/Brother Ali

Our Awesome 2012 Sponsors