This is the archived SXSW 2012 schedule. Please see the current schedule here.

Integrating Branding Into Your Daily Business

#sxsw #integbrand

It's become clear how powerful brand partnerships can be in the music business, but how do you make that work for your business when branding isn't your main focus? Many smart companies from booking to media to labels and more are moonlighting in connecting the music/musicians they work with to brands, and thinking about those relationships as a regular part of what they do. They will share their success stories, how to start these brand connections, and how to maintain them without detracting from your daily business.



Blaise Bellville Dir Boiler Room

Founder of Boiler Room, the worlds leading underground music show.

Camille Hackney Sr VP of Brand Partnerships/Commercial Lic Atlantic Records

Jamie Farkas Vice

Toby Langley Company Dir Transgressive/Rockfeedback/Lovelive

Founded and launched as one of the UK's first independent music websites on September 15th 2000 aged 15.

Subsequently created and developed Rockfeedback.TV Productions Ltd and Rockfeedback's live events presence over the past decade.

Have in various roles commissioned, executive-produced, directed and presented the music documentary series 'Rockfeedback Presents' - which has run across five series on Channel 4, including three seasons on MTV Europe. Have since exec-produced and creatively overseen other TV formats commissioned on terrestrial and digital platforms.

Co-founded the Transgressive Records, Management and Publishing stable, working with and signing artists such as Foals, Two Door Cinema Club, Graham Coxon, Regina Spektor, The Shins, Noisettes, Mystery Jets, and Johnny Flynn.

Now also serving as Creative Director for LoveLive: a definitive music company for merging the crossover world of artists, labels, channels, digital platforms, production and brands.

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