This is the archived SXSW 2012 schedule. Please see the current schedule here.

Live Music-The NEW Formula For Filling The House

#sxsw #fillhouse

Technology is fundamentally impacting live entertainment. In a landscape of increasingly fragmented music preferences, the ease of discovering artists/shows has increased, but the passion for attending a live performance has not. Throw in billions of online videos, instant access to film libraries and TV broadcasts, 500+ cable channels, social networking sites, online gaming, etc. and it’s no surprise that it’s become very difficult to fill music venues to capacity. What is the prescription to cure this ailment?


MODERATOR Jordan Glazier CEO Eventful Inc

JORDAN GLAZIER is CEO of Eventful, the leading social media service connecting fans with entertainment and local events. Over 15 million people rely on Eventful every week to discover what's happening and decide what to do. Artists, labels, managers, promoters, agents and venues tap Eventful to promote shows to targeted entertainment consumers. Over 100,000 performers use Eventful's unique Demand it! service to engage fans and gather data regarding local demand for future shows. Over 100,000 events have occurred as a direct result of consumer demand through Demand it!.

Prior to Eventful, Jordan has held executive roles with eBay, Client Shop, GATX and BCG. Jordan earned degrees from Michigan and Kellogg.

Jared Siegel Head of Digital Azoff Music Management

As Head of Digital at Azoff Geary Paul Smith Management, Jared leads marketing, business development, brand management, fan and consumer engagement across artist channels, digital brand partnerships and distribution outlets. Prior to Azoff, Jared held digital marketing and promotional roles at, Blackground Records, RCA Music Group, J Records, where he was a founding employee, and Arista Records.

Jared attended the State University of NY at Binghamton where he earned his degree in Philosophy, Politics and Law.

Jared and his wife Wendy live in Los Angeles, CA.

Doc McGhee CEO McGhee Entertainment

As CEO of McGhee Entertainment Inc., DOC McGHEE has managed the careers of a diverse group of artists including James Brown, Mink DeVille, Scorpions and Diana Ross. Collectively, his artists have sold over 250 million albums. Doc founded the careers of Bon Jovi, Motley Crue and Skid Row. In 1996 he reunited KISS for their ‘96-’97 Alive Worldwide Tour and continues to manage the band who released their #1 charting Rock Album Sonic Boom last year as a WalMart exclusive and just completed their two year long and most successful ever world tour which included partnerships with Dr. Pepper, Guitar Center, Budweiser and the New Mexico State Lottery.

Doc, along with his brother Scott McGhee – President of McGhee Entertainment, Inc., opened a Nashville office in addition to their Los Angeles headquarters. This foray into country music has garnered two #1 albums: Chris Cagle’s My Life’s Been A Country Song and Darius Rucker’s Learn To Live; as well as three #1 radio hits by Darius Rucker “Don’t Think I Don’t Think About It”, “It Won’t Be Like This For Long” and “Alright”. In November of 2009, Darius Rucker received the CMA Award for Best New Artist (this accolade from the Country Music Association came thirteen years after Rucker won the Grammy for Best New Artist as lead singer of the band Hootie and The Blowfish).

Doc’s event and television productions include the Moscow Music Peace Festival, the first stadium rock show in Russia, which was aired worldwide as a top rated pay-per-view event; creating the entertainment division for the Home Shopping Network which he ran for five years, producing FOX TV’s live New Year’s Eve program “America’s Party” and producing “Rockin’ The Corps”, a free concert for soldiers and their families held on the beach of Marine Corps base Camp Pendleton. The concert, attended by 45,000 people, aired nationwide on Regal Cinema screens and as a pay per view special as well as a DVD release. Proceeds from the event were donated to the non-profit organization Support The Corps.

McGhee Entertainment’s current roster includes:

KISS, Darius Rucker, Hootie & The Blowfish, Ted Nugent, Down, Rodney Atkins, Night Ranger, Chris Cagle, Heidi Newfield, Drew Davis, Cheyenne Kimball (of Gloriana), Adam Brand, Jeremy Lister, Shanaz, Sacha Edwards, The Dirty Guv’nahs, The Willis Clan and Vintage Trouble

For more information, please visit

Tony Grotticelli New Media/Mktg Capitol Records Nashville

Tony Grotticelli is a driven, Florida-born Sicilian with a passion for making a lasting difference in the music industry. Although his original intent on venturing to Nashville was to become a professional saxophonist, his career path has taken quite a different turn.

While still a student at Belmont University, Tony created his own entertainment branding and social media company, TOGA Entertainment, where he served as President. The company was active in the Nashville and New York entertainment scene for 4 years and created an impressive client list including Fueled by Ramen’s Fall Out Boy, RCA’s Gavin DeGraw, Epic’s Ben Folds, and country artists such as Lonestar, Keith Urban and many more. After his 4 years with TOGA Entertainment Tony took a position with Capitol Records Nashville/EMI Records Nashville where he is today. Working in the marketing department and developing online strategies with New Media.

Additionally, Tony has playing an integral role in the online and digital presences of recording artists Roy Orbison and Universal Music’s Gary Allan. This year Tony, Capitol Records Nashville and Eventulful, Inc. were one of five nominees for Mashable’s “Viral Campaign of the Year” with an Alan Jackson.

Highly active in Nashville’s professional community, Tony is also an Alumni of SOLID, a music business networking group committed to improving the future success of the industry via university outreach, workshops, community service events and leadership summits.

Ashley Capps Pres/CEO AC Entertainment

A passion for music and performance led Ashley Capps to begin promoting concerts independently in the late 1970s, while still a student at The University of Tennessee. Now recognized as one of the foremost independent promoters in the United States, Mr. Capps and his company, AC Entertainment, founded in 1991, create, produce, book, and present hundreds of concerts and events every year.
Since 1995, Capps and his team have managed and programmed The Historic Tennessee Theatre, the official State Theatre of Tennessee, and were instrumental in the $25 million renovation of the facility in 2004. A second historic venue, the Bijou Theatre, was renovated and re-opened in 2006 under his leadership.
In 2002, Capps founded the acclaimed Bonnaroo Music and Arts Festival in Manchester, TN, cited by Rolling Stone as one of the “50 Moments That Changed the History of Rock & Roll.” In addition to his role in booking and overseeing festival operations, Capps spearheaded Bonnaroo’s innovative internet-based marketing strategies that have characterized the festival since its inception.
In 2008, Capps launched the groundbreaking Big Ears Festival with the goal of exploring synergies and collaborations crossing musical genres as well as interfacing with the visual arts.
In 2010, AC launched Moogfest in Asheville, NC a festival dedicated to celebrating the life and musical contributions of synthesizer inventor Bob Moog.
In 2011, Capps joined forces with JK McKnight, founder of Forecastle Festival in Louisville, KY. AC Entertainment will co-present the 10th Anniversary of Forecastle Festival in July of 2012.

As an artist manager, Capps works with a select group of talented musicians – including Abigail Washburn, Julia Nunes, Trixie Whitley, and Clare and the Reasons.

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