Facebook Music Marketing: Pages, Feeds, Games
Musicians are adopting Facebook as a core component of their online marketing strategy. But which of Facebook's social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don't often visit the Facebook Pages of musicians where they're hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels want to see a direct return on investment, not just a bigger audience. MXP4's Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Representatives of these companies debate which of these channels is most important, and discuss how bands can tie the channels together to conduct successful marketing campaigns that don't spam Facebook’s users.
Josh Constine heads up social coverage as a writer for TechCrunch, focusing on Facebook, Twitter, and Google+. Constine also writes about music and events technology, ads, healthtech, and startups.
Constine is a hardcore music fan, having attended the last 8 Coachellas and multiple shows a week in San Francisco.
Previously, Constine was the Lead Writer of Inside Facebook, where he specialized in deep analysis of Facebook product changes, privacy, the Ads API, Page management, and virtual currency.
Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.
Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes. He has spoken at SXSW Interactive, SF MusicTech, Inside Social Apps, and Social Media Week, and has been quoted by The Wall Street Journal, CNN Money, The Atlantic, Slate, HypeBot, Music Ally, and other prominent publications. Constine strives to deliver the truth with swag.
MEREDITH CHIN is a Manager of Corporate Communications at Facebook where she oversees communications for numerous Facebook products and specializes in helping music artists, managers, and music labels maximize their Facebook presences. Meredith is an early employee of Facebook, joining the company in 2005 shortly after graduating from Pennsylvania State University with a Bachelor’s degree in Journalism.
J is the CEO & Founder of RootMusic.com which makes the #1 Music app on Facebook called "BandPage". He was recently named to both Forbes and Billboard's 30 Under 30 in 2011. He is a musician and music lover at heart. Most of his knowledge about the music industry was gained after getting into the business of music managing bands and venues around the country. This experience opened his eyes to the practical needs of the music community in the digital era, and the lack of a solution. Out of this realization J founded RootMusic.com to provide an honest, social tool to help musicians take the next step, whether that is their first open mic, or on the big stage. J believes that technology is an art not just a product. Striving to build technology that effects people as deeply as music can. Follow on Twitter: @RootMusic / @JSider
Mike More is a serial entrepreneur with over 18 years experience in the media industry as a CEO, digital media executive, producer, song writer and publishing executive.
Recognizing the seismic shift taking place within digital media from paid to earned media in 2010 More founded Headliner.fm, the largest social media recommendation exchange. Headliner allows publishers to reach a new audience on Facebook and Twitter in the timeline and news feed through authentic recommendations.
As CEO and Founder of Headliner More over sees the day-to-day operations of the company, technology and product development. Headliner is used by over 100,000 influencers that reach over 380,000,000 social media music fans: 28 million daily.
Headliner is used on daily basis by publishers, brands, agencies, small and medium size business and to reach and engage new fans.
Albin Serviant; CEO: MXP4
Digital media entrepreneur Albin Serviant joined innovative interactive & music gaming technology developer BOPLER (MXP4) as CEO in 2009. The company focuses on the developement of Social Music Games on Facebook and mobile. Under Serviant’s leadership, more than 150 major recording artists including David Guetta, Michael Jackson, Pink, Pet Shop Boys, have used MXP4-powered Web and iPhone interactive music apps to build fan engagement, encourage viral distribution through popular social networking platforms and ultimately drive sales. MXP4’s solutions have also been integrated into offerings from major media properties like Last.fm and Spotify. Serviant brings a strong history of leadership and innovation in entertainment and multimedia services. Prior to joining BOPLER, Serviant served as Executive Vice President & General Manager at Vivendi Mobile Entertainment. Previously, he held leadership positions in start-ups including Musiwave (sold to Microsoft) and iBazar (sold to eBay) as well as large corporations including PepsiCo and Sony Music. He is a graduate of the prestigious ESSEC Business School in Paris, France.