Value of Vinyl: Production, Pressing & Promotion
In the first half of 2011, vinyl record sales rose by 41%, and they continue to climb. So how do you translate that info into a unique, creative product and more sales? From mastering to design, get marketing tips on how to catch the attention of distributors, participate in Record Store Day, and build your "super fan" base with limited edition albums. Find out how you can become a memorable participant in the vinyl revolution.
Lewis Pesacov is a composer, musician, producer and one of the founding members of the afro-pop band, Fool's Gold, who recently supported the Red Hot Chili Peppers on their last UK tour. As a producer, Pesacov has made records for artists including LA indie darlings Best Coast and Nashville singer-songwriter Nikki Lane, as well as numerous 7" singles released on his own indie label, White Iris Records.
Jennifer Freund is the President of DoradoPkg, manufacturers of entertainment packaging materials including Vinyl Record Jackets, CD & digipak covers, posters, tour books and more. Freund has previously spoken on panels for SXSW and The GRAMMY Museum, with a focus on Old Style Record Jackets and vinyl as the ultimate marketing tool.
Jay Millar is the Director of Marketing for United Record Pressing in Nashville, TN. He's been with United since 2007. United has been around since 1949 and is the largest manufacturer of vinyl records in the country. Prior to joining United he's worked for Universal, Sony, BMG, PolyGram and Harmony House Records & Tapes.
Infrasonic Co-Founder Pete Lyman has been mastering audio and vinyl for over ten years, including albums for No Age, Lou Barlow, Wavves, Shooter Jennings, Best Coast and Ben Harper to name a select few. Pete previously has spoken on vinyl panels at the GRAMMY Museum, SXSW and the Musician's Institute. He lives and works in L.A.
CARRIE COLLITON is the "Crew Chief" for Record Store Day, handling detail organization and the flow of information to stores and the public. She has worked for indie record stores since college, and her day job is Director of Marketing for Music Monitor Network, a coalition of indie record stores.