Confessions of a Dynamic Pricing Vendor
Ticketmaster has said it will introduce dynamic pricing, allowing clients to raise or lower ticket prices based on demand, something more than 30 professional sports teams are already doing. But what does dynamic pricing really mean? And how will it transition to music? How will it impact fans? Artists? Promoters? Venues? Scalpers?
Barry Kahn is CEO and founder of Qcue where he drives the vision and overall business strategy for the company. An economist and recognized thought leader in the ticketing industry, Barry provides guidance to professional sports teams, concert promoters and venue managers on how to optimize revenue while providing the best value to fans. Barry is a frequent speaker, author and media spokesperson whose commentary has appeared in leading media outlets including The New York Times, Bloomberg Businessweek, Sports Illustrated, The Economist, CNBC, and many others. He holds a Ph.D. and an M.S. in economics from The University of Texas at Austin, and a B.S. in applied engineering physics from Cornell University.