Reblog Culture: Tumblr and Social Music Fandom
As the tide of social media changes abruptly, obsessive fans colonize social spaces and build communities to cater to their needs. Tumblr is a social blogging platform that in just over 4 years has become one of top 25 web sites in the world. Fans have used this space, and its technical social features such as reblogging and liking content, to replace previous hotbeds like LiveJournal and MySpace. Find out how to tap into this space and the influencer population.
RAE VOTTA obsesses about obsession. She has a Bachelor's and a Masters from the University of Georgia and her studies focused on journalism and the linguistics of digital fan communities. After moving to New York in 2007 Rae has used her powers for good while working at Atlantic Records, AOL, Current and MTV networks. She specializes in being awesome and bridging the digital gap between content and fans.
Megan Westerby is an expert in branded social media strategy and in the fields of online branding, marketing and new media innovation. As Social Media Senior Coordinator at The Recording Academy, she was instrumental in expanding the digital reach of the foundation and in increasing television ratings for the GRAMMY Awards for three years running. While at Sony Pictures Imageworks Interactive, a full service digital marketing agency, she coordinated a number of innovative projects including an all-digital campaign to promote the theatrical re-release of Ghostbusters. Megan has spoken on panels at RESNET and South By Southwest as part of her work in opening up the possibilities of the internet and online communication and storytelling, for both personal and professional domains. Megan's BA is from Barnard College, which was both her alma mater and a former employer. She managed the student computing department and was witness to the birth of social networking on that campus via her connection to IT and the use of the internet. These things helped to steer her onto the path leading to her current career. She cares deeply about the open future of the internet and spent a year as the Chair of the Development and Membership Committee for the Organization for Transformative Works.
I handle the Digital Marketing for the 13 artists on the Fueled By Ramen Records roster including Paramore, Gym Class Heroes, Fun., Cobra Starship, Sublime With Rome and Panic! At The Disco. Our team handles all the online marketing for the label and our artists including their sites, social network presence, email marketing and eCommerce.
I've worked at Fueled By Ramen for 10 years after starting as intern and working in mailorder in our original Florida offices. After spending several years in Gainesville and Tampa, I moved up to New York City where I now oversee a 4-person team in our Atlantic Records offices where we've been based for the last 5 years.
In addition to music, I'm also a big fan of comedy, Kurt Vonnegut, podcasts, learning to cook and exploring New York City.
2012 will be my second time attending SXSW.