Cookbook 2.0: The Future of Recipe Content
Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?
This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?
Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.
Adam Salomone is the Associate Publisher of The Harvard Common Press, a Boston-based independent focused on cookbooks. Related to this vertical, Adam oversees the company’s digital strategy across individual book/author brands. He has been involved in a number of outreach efforts related to cookbook publishing, including active involvement in organizing the First Annual Cookbook Conference, which explored the past, present and future of cookbook and recipe content. Related to this, he has also participated in a three-hour symposium on the present and future state of the cookbook for The International Association of Culinary Professionals.
Bruce Shaw acquired The Harvard Common Press in 1980 and has been the president and publisher for the past 30 years. He is responsible for the development of the company’s vertical focus in cooking and has built The Harvard Common Press into a nationally recognized publishing company. He is also deeply involved in a number of cookbook outreach efforts, not least of which was the First Annual Cookbook Conference, focusing on the past, present, and future of recipe and cooking content. Bruce is also an active member of the International Association of Culinary Professionals as well as a major investor in an online recipe start-up, Yummly.com.