This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Mobile Apps Value Chain

Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.


James Parton Head Mktg BlueVia

Marketing for @BlueVia at @TefDigital / co-founder and host of @HashBangTV / chair of @cimtmig / 80s goth / lover of @Raiders @OfficialPVFC / hater of avocados

Jennifer Pabian Strategy Mgr, Content & Svcs Samsung Telecommunications America

Strategy & BD @ Samsung Mobile, focus on Content & Services. Interested in apps, video, games. Love to shop.

Keith Casey Developer Evangelist Twilio

Keith Casey has been a developer for over a decade and helps organize various tech communities.

To pay the bills, he works as a Developer Evangelist for Twilio to get good tools to good developers so they can build great things. Previously, he built large-scale PHP-based systems for organizations ranging from major news companies to small non-profits. In his spare time, he is the web2project project lead, runs amok in Austin, and blogs on the mis-application of technology at

Our Awesome 2012 Sponsors