This is the archived SXSW 2012 schedule. Please see the current schedule here.

Raise the (Sweep)stakes: Story of Social Actions

Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate remarkable action around real-world memes. As disruptive forms of marketing begin to fall away more and more brands turn to marketing as interactive content. Find out how the next wave of advertising isn't really advertising at all.


Boris Revsin CEO CampusLIVE

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