This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Erin Kanaley-Famularo

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Erin Kanaley-Famularo Dir

Erin’s marketing and production initiatives at Facebook pioneered breakthroughs in the social space for many organizations and industries. Supporting marketing programs in mainstream media, current events, sports and non-profits, Erin led Facebook’s 2010 Olympic initiatives and Vote 2010 Midterm Elections coverage. She built media partnerships around TODAY Show Throws a Wedding, The GRAMMYs, American Music Awards, Golden Globes, Mother's Day and Memorial Day and developed key marketing assets such as Facebook Live and Facebook Stories.

Most recently, Erin produced a Live Town Hall with Barack Obama, participated in a MTV documentary titled “Diary of Facebook," and directed and produced the live coverage of Facebook's f8 Developer Conference. A live show she co-produced for Oprah recently aired on the Oprah Winfrey Network. Erin received an Emmy nomination for her producer role on ABC’s coverage of the Midterm Elections.

Now in partnership with Randi Zuckerberg, Erin brings her passions to R to Z Studios as Director of Production. She recreated the Home Shopping network of the web for BeachMint and produced Cirque du Soleil’s behind-the-scenes videos, delivered via an application on Facebook.

Erin holds a bachelor’s degree in Business Marketing from The University of Colorado.

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