This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Cathy Brooks

#sxsw #Stories

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. In this session learn how to up your game on storytelling for business and how to be an AP Level user of social media to do it. Please visit to sign up for this Mentor Session


Cathy Brooks Evangelist & Rabblerouser The Everything Project

Cathy Brooks has spent her life saturated in media – from print to broadcast and on-line. She currently heads Communications and Social Strategy for mobile search start-up, The Everything Project. Launched in May 2011, The Everything Project has redesigned search from the bottom up for mobile. To slake her thirst for content creation, Cathy blogs for myriad sites and hosts The Conversation, a weekly, on-line program that focuses on how technology is changing our world. In her copious amounts of spare time, Cathy operates Other Than That, advisory services for companies and individuals wishing to navigate the complexities of persuasive storytelling in business. Previously Cathy ran business development for San Francisco-based start-up Seesmic, and prior to Seesmic, Cathy worked with global analyst firm Guidewire Group. Cathy also headed the talent and booking departments at TechTV, curated content at LeWeb for several years and has held several executive positions with PR agencies.

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