This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Shruti Challa

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Shruti Challa Really Cool Chick Groupon

Started career at Founders Fund in 2008, left to start first company at the age of 21 in 2009 Tribal Atmosphere (Pinchd) - to connect people through interesting local activities. Joined the core team (6 full-time) of Campfire Labs (group messaging platform) in late 2010, and recently sold to Groupon pre-IPO. Also advises start-ups on early user acquisition, founding team dynamics and customer development. On the side, enjoys professional classical dance, tennis and meeting amazing people.

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