Winning the Story Wars
Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed minutes, viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will break down what he's learned over a decade telling stories that have amused, enlightened and engaged millions worldwide.
He'll cover: 50 years of Jedi Mind Tricks (how marketing masters push products and ideas, and why their tricks are failing you now); Freaks, Cheats and Familiars (how our brains are hardwired to remember stories that reflect ancient patterns); and the Digitoral Era (how to transform your stories for massive resonance in today's digital-oral tradition). Drawing on the research and thinking in Story Wars, available spring 2012 from Harvard Business Review Press, Free Range co-founder Sachs will source age-old and cutting edge wisdom, delivering insights from advertising history, evolutionary biology, psychology, and comparative mythology. This talk is a how-to, equipping you to apply timeless truths for story contagion and breakthrough brands.