No Wallet? No Problem. Enter Mobile Payments.
The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.
Presenters
David Berkowitz is VP Emerging Media for 360i, the digital marketing agency, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. Every Tuesday, he pens the Social Media Insider column for MediaPost; he had written over 350 columns for MediaPost since 2004.
Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in Advertising Age, MarketingProfs, iMedia Connection, DM News, and other publications.
He is frequently quoted online and in print, having appeared in The Wall Street Journal, The New York Times, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.
Mr. Berkowitz has spoken at over 150 events, including SXSW, CES, Digital Hollywood, ad:Tech, Blog World Expo, Web 2.0 Expo, and Social Ad Summit. He has also guest lectured at a number of corporations and campuses, including Google, Coca-Cola, Cox, Yale University, MIT and NYU.
He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He has published his own MarketersStudio.com since 2005. He currently blogs at Advertising Age’s Digital Next, 360i’s Digital Connections, and his own MarketersStudio.com.
He has a BA in Psychology from the State University of New York at Binghamton and served on his alumni association's Board of Directors. He currently lives in New York City.
American Express Company
Executive Profile
DAVID MESSENGER
EXECUTIVE VICE PRESIDENT
AMERICAN EXPRESS COMPANY
David Messenger is the executive vice president and head of American Express’ new Online and Mobile business unit. In this capacity, Messenger is responsible for developing new online and mobile payment capabilities and associated services and applications, with an emphasis on creating strategic digital partnerships. Additionally, the role comprises all online and mobile marketing, business development, customer care and CRM functions.
Prior to joining American Express, Messenger worked at Virgin Mobile USA as chief administrative and corporate development officer where he was responsible for corporate development, corporate strategy, technology, operating platforms, customer care, customer base management, and customer experience.
Previously, he served as senior vice president for Take-Two Interactive Inc. in New York City. Before that, Messenger was a principal at Towers Perrin, in senior positions responsible for mergers and acquisitions and managing a consulting practice for the east and central regions. Earlier he worked at Price Waterhouse in the media, entertainment and communication sectors in both the United Kingdom and the United States.
Messenger holds a bachelor of science in psychology from the University of Wales College in Cardiff, United Kingdom.
Jaymee Johnson, Head of Marketing for Isis™
Jaymee Johnson is head of marketing for Isis™, a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless chartered with building a nationwide mobile commerce platform that will transform the way consumers shop, pay and save. In this role, Jaymee is responsible for both consumer and business—including merchant, issuer and acquirer—marketing.
Before joining Isis, Jaymee spent six years with T-Mobile USA where he most recently served as Director of Strategic Development and Investments. While at T-Mobile, Jaymee was a member of the core team that developed and incubated the Isis business model. He had previously served in related business development and marketing roles.
Jaymee began his career at aQuantive, in the early days of online advertising, serving in analytical and product management roles within both Avenue A (now Razorfish) and Atlas (now Microsoft).
Jaymee is a graduate of the Massachusetts Institute of Technology, where he received an undergraduate degree in Mechanical Engineering. Jaymee also holds an MBA from the Sloan School of Management at MIT. Outside of work, Jaymee enjoys spending time outdoors in the Pacific Northwest with his family.
Jeff Miles is the senior vice president of Mobile Transactions at NXP. He has more than 20 years of international and US experience as a key executive with VeriFone, ARCO and TNT Express Worldwide. Jeff has spent over 10 years in the payments industry and played a key role in bringing contactless payments to the quick serve industry through a partnership with VeriFone and MasterCard that led to the largest retail roll-out of contactless readers to date. He also has extensive international experience successfully rolling out global systems to over 72 countries. Jeff has held key management positions in numerous start-up and Fortune 500 companies.
Sunday, March 11
