Drugs, Milk & Money: Social & Regulated Industries
Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. Previous bad experiences with regulatory agencies paralyze companies once known for their marketing prowess. In the meantime, customers continue to actively search for information online, share their brand experiences and sometimes get scooped up by competitors that have figured out how to engage while still remaining compliant. This session will discuss how brands in regulated industries like pharma, healthcare, food/beverage and financial services can successfully use social marketing to connect with and activate key constituents. Learn how organizations can effectively work with their legal and regulatory teams, create value-added content to engage current and prospective customers, build brand equity, drive sales and loyalty, and gain competitive advantage.
As Chief Executive Officer of Digital Influence Group, Glenn brings decades of success in growth and strategy across multiple industries. In nearly a decade at Digitas, Glenn led the transformation of the Boston region into one of the agency’s highest performing regions in terms of client growth, profitability, industry recognition and employee development. He served as senior advisor to C-level clients and was responsible for creative strategy and execution in website, digital marketing, direct marketing/CRM, mobile, social, promotions and DRTV channels. He was executive owner of the General Motors, OnStar, Sirius/XM, Home Depot, Goodyear and Stop & Shop relationships.
Prior to Digitas, Engler served as Vice President and Partner at Mercer Management Consulting, now known as Oliver Wyman Group and a subsidiary of Marsh & McLennan. In that role from 1996-2001, he sold and led growth and strategy engagements across a wide variety of industries including automotive, retail and financial services. From 1991-1996, Engler was Vice President and Managing Director of Epsilon Data Management, where he led customer profitability, acquisition, retention and loyalty initiatives for key clients including American Express, Tribune, Amtrak, Dayton-Hudson and The Limited. Engler began his career as a marketing manager at F.W. Dodge and as a regional economist at Data Resources, Inc.
Engler holds B.A. and M.A. degrees in Economics from Tufts University.