Getting a Crowd to Work for You: For Pay or Play?
Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellectual property to solve real world challenges. So what makes this crowd work? Is it money or something greater?Today, workers are willing to do real work for virtual compensation just as much as they are willing to work for cold-hard cash. In this presentation Lukas Biewald, Founder of CrowdFlower, and Anthony Goldbloom, Founder of Kaggle, discuss the merging incentives of the crowd worker. What is the essential driving force for workers to accomplish tasks for real or virtual work? What does the crowdsourcing worker want more in exchange for their work- real or virtual compensation?
Anthony Goldbloom is the founder and CEO of Kaggle. Before founding Kaggle, Anthony worked in the macroeconomic modeling areas of the Reserve Bank of Australia and before that the Australian Treasury. He holds a first class honours degree in economics and econometrics from the University of Melbourne and has published in The Economist magazine and the Australian Economic Review. In 2011, Forbes Magazine cited Anthony as one of the 30 under 30 in technology and Fast Company featured him as one of the innovative thinkers who are changing the future of business.
Prior to co-founding CrowdFlower, Lukas was a Senior Scientist and Manager within the Ranking and Management Team at Powerset, Inc., a natural language search technology company later acquired by Microsoft. Lukas has also led the Search Relevance Team for Yahoo! Japan. He graduated from Stanford University with a BS in Mathematics and an MS in Computer Science. Lukas is also an expert-level Go player.