QR Codes & NFC: When Physical & Digital Collide
New mobile technologies are emerging that bring the physical and digital worlds closer than ever. As QR Codes and Near-Field Communication take mobile marketing by storm, navigating the space can become increasingly convoluted. This panel will be an in-depth discussion about how these technologies are being used, how they are changing the marketing landscape, and where they are headed.
Antony is a serial entrepreneur and has been voted in the Australia's Hot 30 under 30 and the top 10 mobile moguls. With 13 years experience in the mobiel industry he has also founded Mobile Monday Melbourne and Co-organized mobile Monday New York. He is currently the CEO of link.me a mobile check-in platform for physical goods.
Cara is an experienced marketing executive with 10+ years at media companies including Macmillan, Reuters and Dow Jones. As the Digital Marketing Director at Macmillan, Cara is responsible for sourcing, implementing and managing new digital initiatives, giving her a unique view of how the new digital age is shaping how we access media.
Daniel Switkin is a software engineer at Google. He is the co-creator of the ZXing open source barcode project, which includes the most popular barcode scanning app on Android. He is also the creator of Google Shopper and a contributor to a number of other mobile projects within the company. Daniel has degrees in computer science and psychology from Cornell University.