Stand with Planned Parenthood: A Crisis Response
Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.
I'm the Digital Content Manager of Online Services at Planned Parenthood Federation of America, where I've worked for six years. I'm also the author of the novel Polly, published by HarperCollins in 2007.
Gaby Lazzaro is a WOMMA-certified Engagement Planner in iCrossing’s Live Media Studio. She manages real-time marketing – using analytics-based insights to engage audiences and develop content. As part of the Live Media Studio, Gaby manages social media strategy and spaces for various clients.
Her previous experience includes developing digital strategy and managing social spaces for the Latino community. She managed digital campaigns and initiatives with 80+ affiliates through engaging partners, building relationships with influencers, and creating engaging and culturally relevant content. She’s also worked as a Human Capital Consultant and in Human Resources, where she focused on project management, communications and developing online messaging strategies for various audiences.
Gaby attended the University of Miami, where she obtained a Bachelor’s degree in Business Administration. She also has a Master’s degree in Human Resources from Penn State University.
Panelist and organizer for the "Stand with Planned Parenthood: A Crisis Response" session. #SXStandwPP
Nakia D. Hansen is a social media strategist trained in the law and committed to social justice. Presently, Nakia works as the Director of Social Media Strategy for the College Board and serves on the Board of Directors of the National Resource Center on Domestic Violence, Inc.
She's a social media junkie who can totally quit whenever she wants. She also loves to travel, cook, shop, and rack up grad degrees.
This will be her second year at SXSW. No more newbie status! Ask her about where to get awesome cowboy boots or invite her out for tacos, BBQ, and beer.
Stephanie Lauf is the Director, Online Supporter Engagement at Planned Parenthood Federation of America. Since early 2008, Stephanie has managed strategy and execution for the online advocacy and fundraising program for PPFA, and oversees the Planned Parenthood use of Convio. During the budget crises of early 2011, Stephanie led the cross divisional digital team in executing the most aggressive (and successful) online engagement campaign in Planned Parenthood history.
In her free time, Stephanie enjoys running, yoga, and exploring new DC restaurants.