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Social Discovery: Implicit and Explicit Graphs

#sxsw #SocialDisc

The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.


Eric Friedman Dir of Business Dev Foursquare

Eric Friedman is Director of Business Development at Foursquare. Eric was formerly at Union Square Ventures, a venture capital firm focussed on early stage web services and technology companies. He also spent three years working at Reprise Media, a full service SEM, SEO, and social media agency startup that was acquired by IPG in 2007. Prior to that Eric spent time at Grey Advertising working at Mediacom and Beyond Interactive with clients within both divisions. Eric has combined his entrepreneurial interests and experience in product management, finance, marketing, and account management in his work. Eric has a BBA from George Washington University.

Mark Coatney Business Dev Tumblr


Ro is responsible for business development and strategy at Disqus.

Prior to Disqus, Ro held various roles with Disney, Tribune Interactive, TechnoServe, ABC News Digital, Marakon Associates and Live365.

Ro lives in New York but roots Philly.

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