This is the archived SXSW 2012 schedule. Please see the current schedule here.

Creative Leadership: Reimagine the Design Process

#sxsw #reimagine

Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.



Sarah B Nelson Principal Tapir & Tine

Sarah B. Nelson (@sarahbeee) is the Chief Instigator and Igniter of Passions at Tapir & Tine. Tapir & Tine helps organizations transform from process followers into design leaders through disruptive training, coaching and facilitation.

Sarah has tested her ideas on the ground, developing product strategies, digital experiences, and practice development frameworks for clients such as Nike, The Metropolitan Opera, United Airlines, Skype, Vanguard Funds, PayCycle, Zappos, Intel, and The Yerba Buena Center for the Arts. Sarah has led teams at Adaptive Path, Hot Studio, and holds a Master of Design Methods (MDM) from the Institute of Design in Chicago.

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