This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Start-Up of YOU: 21st Century Career Strategy

#sxsw #startYOU


Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.


Ben Casnocha Entrepreneur & Author Start-Up Of You


Reid Hoffman Co-Founder & Exec Chairman Greylock Partners

Reid Hoffman is a Partner at Greylock, and Co-Founder and Executive Chairman at LinkedIn.

Reid joined Greylock Partners in 2009. His areas of focus include consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces, payments, and social networks. Reid likes to work with products that can reach hundreds of millions of participants and businesses that have network effects.

An accomplished entrepreneur, executive and angel investor, Hoffman has played an integral part in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal. He possesses a unique understanding of consumer behavior and the dynamics of viral businesses as well as deep experience in driving companies from the earliest stages through periods of explosive growth.

Hoffman co-founded LinkedIn, the world’s largest professional networking service, in 2003. LinkedIn is thriving with more than 63 million members in 200 countries around the world and a diversified revenue model that includes subscriptions, advertising and software licensing. Hoffman led LinkedIn through its first four years and to profitability as Chief Executive Officer,

Prior to LinkedIn Hoffman served as executive vice president at PayPal, where he was a founding board member. At PayPal he was responsible for all external relationships, including payments infrastructure, business development, international, government and legal. Reid was instrumental to PayPal’s acquisition by Ebay and responsible for partnerships with Intuit, Visa, MasterCard and Wells Fargo.

Reid is a board observer at Airbnb, Gowalla, and Swipely and is a director at Zynga, Mozilla Corp., Six Apart, Shopkick, and He is an angel investor in numerous influential Internet companies, including Digg, Facebook, Flickr,, Ning, Six Apart and Zynga.

Hoffman earned a Master’s degree in Philosophy from Oxford University, where he was a Marshall Scholar, and a Bachelor’s degree in Symbolic Systems from Stanford University, where he graduated with distinction. In 2010 Reid was the recipient of an SD Forum Visionary Award and named a Henry Crown Fellow by The Aspen Institute.

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