Crowd Sourced & Collaborative Story-Writing
User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.
The explosive growth of e-readers and e-books is a strong endorsement of consumer demand to both publish and consume written work. Historically, writing and publishing a complete book has been a daunting proposition for the average consumer - but today non-professional enthusiasts have the opportunity to participate with others in the creation of new types of stories that build on the contributions and inspiration of many... stories that develop and unfold before their eyes, where they are both creator and consumer at once.
Presenters
Mr. Bradley has a near 30-year track record in digital media and information, beginning in college when he helped launch a spin-out of the MIT Media Lab. Since then he has been an entrepreneur, operator, supplier, investor and advisor to numerous digital information companies. His clients have included all major US record labels, movie studios and video game publishers. He has served as President, Entertainment with the NPD Group, a global leader in consumer research and analysis, as officer and EVP Marketing & E-Commerce for Gartner, a global leader in technology research, where he also led research in applications development technology. As a venture capitalist, Mr. Bradley made early investments in, and served on the boards of, Pandora, Skillsoft, KnowledgeSoft, Ontos and several other technology and media innovators. He is an avid musician and a member of the Recording Academy.
Saturday, March 10
