Leveling Up: The Advance of Chinese Online Games
There are more than 120 million Chinese gamers, and nearly every one of them plays online games. Online games are a primary source of entertainment in China, and Chinese online game operators are the companies that enable the fun. These companies have built expertise in a unique market and have set their sights on global expansion.
Come hear Lisa Cosmas Hanson, Managing Partner of Niko Partners, The Leader in Asian Video Game Market Intelligence, discuss the innovation, excellence and possible points of weakness of the leading Chinese online game operators as they embark upon the quest of taking their talents to the rest of the world.