When building applications many technologists instinctively reach for familiar relational tools. NoSQL databases, rising in popularity, have contrasting performance metrics and engineering costs that depend on a number of factors. There is no obvious winner and it is easy to make wrong decisions. What it really comes down to is your data. How you receive it, how you get at it, and what you will be using it for are factors that should be reflected in your choice of a datastore be it relational or non-relational. This session is part of the Big Data Track is sponsored by Gemalto.