This is the archived SXSW 2012 schedule. Please see the current schedule here.

Public Radio Is Media’s Future. You Heard It Right

#sxsw #publicrad

At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out awesome mobile apps for shows like This American Life and stations like KCRW; it's weathering the fiscal fight with a diversified business model that includes millions of people voluntarily contributing. Far from a fumbling incumbent, public radio is solving the innovator's dilemma with its own disruptive ventures and essential services on the local and national level.

Whether federal funding stays in the mix or not, public radio is here to stay and may just have the answers to everything from collapsing local news to the polarized national discourse.

Jake Shapiro, CEO of the award-winning Public Radio Exchange (PRX), will help you hack the public broadcasting matrix and extract the key lessons for all new media.

"This talk is brought to you in part by listeners like you, and the John D. and Catherine T. MacArthur Foundation, the Knight Foundation, the Ford Foundation, and the Corporation for Public Broadcasting..."



Jake Shapiro CEO PRX Public Radio Exchange

Jake Shapiro is CEO of The Public Radio Exchange ( an online marketplace connecting stations, producers and the public. Since its launch in 2003 PRX has been a leading innovator in public media, pioneering new digital distribution models and social media applications. In 2008 PRX received the MacArthur Award for Creative and Effective Institutions and in 2010 PRX was selected as a winner of the Knight News Challenge. Prior to PRX, Jake was Associate Director of the Berkman Center for Internet & Society at Harvard University, where he remains on the Fellows Advisory Board. Jake is a frequent speaker at media and technology events and is an advisor and consultant to a variety of public media organizations, media funders, and Internet startups. He is also an independent musician and has recorded and performed on guitar and cello with numerous groups, most frequently with original rock band Two Ton Shoe.

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