This is the archived SXSW 2012 schedule. Please see the current schedule here.

Marshalling Your Army of Interns

#sxsw #interns

When you’re running a small company, interns are amazing in theory (free labor!), yet in practice often a big fail. But do it right, and a strategically run army of interns can mean the difference between failure and success—especially for a startup or small shop. In five years of growing SMITH Magazine and its Six-Word Memoir project, Larry Smith has learned how to maximize interns’ time and skill sets, while offering a worthy experience for this free or barely-paid labor force. He’ll lead a conversation about how he’s done it, hear what’s worked for you, and leave you with new marching orders for your next intern brigade. Co-presenting is Andrew Maguire, founder of InternMatch (, which helps college students find amazing internships and recruiters more effectively source top talent.


Andrew Maguire CEO Intern Match

Larry Smith Editor SMITH Magazine

Larry Smith is the founder of SMITH magazine, an online storytelling and home of the Six-Word Memoir project.

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