When you’re running a small company, interns are amazing in theory (free labor!), yet in practice often a big fail. But do it right, and a strategically run army of interns can mean the difference between failure and success—especially for a startup or small shop. In five years of growing SMITH Magazine and its Six-Word Memoir project, Larry Smith has learned how to maximize interns’ time and skill sets, while offering a worthy experience for this free or barely-paid labor force. He’ll lead a conversation about how he’s done it, hear what’s worked for you, and leave you with new marching orders for your next intern brigade. Co-presenting is Andrew Maguire, founder of InternMatch (internmatch.com), which helps college students find amazing internships and recruiters more effectively source top talent.