This is the archived SXSW 2012 schedule. Please see the current schedule here.

Building Digital Products with Passionate Users

#sxsw #passionate

Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

Other than your mom, you don’t have any one using it.

You probably forgot the most important ingredient: passionate users

This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.



Dave Haynes VP Business Dev SoundCloud

Dave Haynes is VP Business Development for SoundCloud, the leading audio platform that allows anyone to capture, record and share their sounds over the web. With over a decade’s experience in the music industry, Dave currently works at the forefront of the latest trends in digital music. As well as his work for SoundCloud, he is the organiser of the OpenMusicMedia and Music Hack Day events that take place across the world. He was listed as one of UK’s Young Music Entrepreneurs in 2010 and is a frequent speaker at various events from TEDxCardiff to SXSW.

Farai Chideya Advisor Etsy Inc

Farai Chideya is a broadcast journalist; author of four books; blogger at; and advisor to Etsy.

Suzanne Stefanac Recent Dir, Digital Content Lab AFI Digital Content Lab

Suzanne Stefanac has been a chemist, music critic, technology journalist, website pioneer (launched Macworld Online in 1995 and Quincy Jones' We Are the Future website in 7 language in 2004), TV show-runner (executive producer of MSNBC's hour-long, nightly THE SITE), interactive TV entrepreneur (co-founder, RespondTV), innovation lab director (AFI Digital Content Lab), festival producer (AFI DigiFest), industry leader (chair, Interactive Media Emmy Awards Working Group, 2006-2011), writer (Dispatches from Blogistan, Act Like Nothing's Wrong, Bringing Design to Software, dozens of magazines), speaker (Digital Hollywood, SXSW, Sundance, MIPTV, Picnic, TVOT, X|Media Lab, CES, NAB keynote), and emerging media strategist (your company name here). Suzanne believes that storytelling is at the heart of all human endeavor.

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