Group Deals Are Killing Your Small Business
Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.
Kara Nortman is the Senior Vice President of Publishing for CityGrid Media, an IAC owned online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. In this role, Ms. Nortman is responsible for overseeing the publisher side of the CityGrid Media’s owned properties, which include consumer sites, Citysearch, Insider Pages and Urbanspoon. In addition, Ms. Nortman is responsible for charting the growth of new content for the CityGrid® network, which includes partner sites such as Bing, YP.com and more.
Previously, Ms. Nortman served as Vice President of Mergers and Acquisitions for IAC where she oversaw a number of IAC’s recent moves in the local space including the acquisitions of InsiderPages and Urbanspoon. Prior to IAC, Ms. Nortman worked for Battery Ventures were she focused on investments in the Internet, communications and new media sectors. At Battery Ventures, Ms. Nortman was involved in the development of The NewsMarket, Spot Runner, The Loan Page (acquired by HouseValues), EnvoyWorldWide (acquired by PAR3 Communications), Kashya (acquired by EMC), and Cbeyond Communications (Nasdaq: CBEY).
Ms. Nortman has also held positions at Microsoft and Morgan Stanley. Ms. Nortman holds a BA in political science from Princeton University and an MBA from Stanford University.