Don't Just Sell Things: Change the World
Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolving and the belief that earning a profit for profit's sake is becoming dangerously irresponsible. Hosted by Matthew Bishop from The Economist, the session will bring together Neil Powell, founder of The Information Blanket; Cindy Gallop, founder of If We Ran the World; Margaret Keene, executive creative director at Saatchi & Saatchi LA, the agency helping Toyota harness the power of their brand with programs like “Ideas for good” and “100 cars for good;” and Leo Premutico, co-founder of Johannes Leonardo, to explore the intersection of ethics and economics and look at why driving for social good has become has the guiding principle for the world's leading innovators.
Cindy Gallop's background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a web meets world platform designed to turn good intentions into action one microaction at a time, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009. She acts as board advisor to a number of tech startups and consults, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.
Forget The Love Boat and Charlie’s Angels. As a kid, Margaret loved the commercials. Today, that love has grown into a full-blown obsession that includes Facebook, Twitter, mobile ads and apps, HTML5 and WebGL. At Saatchi & Saatchi LA she's leveraged these interests to develop notable campaigns for Toyota USA, including the recent launch of the 2012 Toyota Yaris, a Google Chrome and HTML5 experiment, and one of the largest integrated marketing campaigns ever produced for Toyota, celebrating the launch of the reinvented 2012 Toyota Camry.
Prior to joining Saatchi, she spent nearly two decades at TBWAChiatDay, where she won her first awards for the Apple “Think Different” campaign. She helped introduce the iMac to the world, then iTunes, then the iPod. She helped bring The Beatles to iTunes. She toiled away on every digital piece of business back when it was called dot-com. She also worked on Levi’s, Taco Bell, Nissan, Infiniti and Pedigree. She created The Pedigree Adoption Drive – a global initiative activated in 27 countries.
Her awards include Cannes Lions, Communication Arts, D&AD, The One Show, CLIOs, the Kelly Awards, the $100,000 Grand Kelly (donated to The Pedigree Adoption Drive), Obies (two Best of Shows), the New York Art Directors Club (Best of Show), the Effie Awards, the #3 Super Bowl commercial of the decade and an Emmy nomination. But her greatest professional success is raising millions of dollars for shelter dogs.
As a designer and executive creative director, Neil has extensive experience on brands such as The Coca-Cola Company, BMW North America, Jim Beam Brands, Time Magazine, Kellogg’s and Nikon to name a few. In response to PSFK’s The Future of Health” report, Powell created the Information Blanket, traveling to Uganda to launch the blanket with his NGO partner, Shanti Uganda, a birthing center two hours north of Kampala that provides pre- and post-natal care and midwife birthing to local women. In June of 2011, Neil left his post as a Partner and Executive Creative Director of Beattie McGuinness Bungay in New York to pursue the project as a full-time endeavor.