This is the archived SXSW 2012 schedule. Please see the current schedule here.

Dear Google & Bing: Help Me Rank Better!

#sxsw #rank

If you build it, they might not come, if you haven't thought about how search engines view your web site. Forget testing for Internet Explorer, Firefox, Chrome and Safari. Search engines are the common browser that everyone uses. The good news is that search engine optimization (SEO) doesn't mean terrible design or some type of black-magic trickery. Rather, there are good, sensible things that everyone should do that pleases both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They'll even get you up to speed on the impact that social media is playing on search results. Even better, it's all Q&A. Bring your top questions about how they rank sites and get answers directly from the source.



Danny Sullivan Editor In Chief Search Engine Land

Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for 15 years.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and internet publicists had about search engines.

Danny currently heads up Search Engine Land as editor-in-chief, which covers all aspects of search marketing and search engine news. Danny also serves as Third Door Media's chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Danny also maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan.

Duane Forrester Sr Prod Mktg Mgr Bing

Duane Forrester is a Sr. Product Manager with Bing’s Webmaster Program.

Previously, he was an inhouse SEM running the SEO program for MSN in the US &
Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was
formerly on the Board of Directors for SEMPO and is the author of two books: How
To Make Money With Your Blog & Turn Clicks Into Customers.

Duane was a moderator at and maintains his own blog at When writing for Search Engine Land, Duane's main
focus was on in-house search marketing, both what it took to manage it, and who
folks were in the industry.

Matt Cutts Distinguished Engineer Google Inc

I'm the head of the webspam team at Google.

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